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BASELNEWS 2011 ARMIN Racing: Watches from Bienne for Formula 1

(03/2011) On 27 March 2011, at the same time as Baselworld this year, the new Formula 1 season kicks off with the Australian Grand Prix in Melbourne - and for the first time Armin Strom will be involved. The Russian-British Marussia Virgin Racing team, in its second F1 season, has selected the Bienne Manufacture as its "Official Timing Partner".

The 2010 World Cup Champions An Audemars Piguet becomes the offical gift of the Royal Spanish Football Federation

(03/2011) On March 22nd 2011, in the prestigious Chocròn jeweller’s in Madrid, the Royal Spanish Football Federation presented the official gift – a watch made by Swiss manufacturer Audemars Piguet – to the players of the Spanish football team that won the 2010 World Cup held in South Africa. The model bearing reference 2633OR, is a selfwinding Royal Oak Day Date in pink gold fitted with a brown alligator leather strap.

Fundraising for the Laquintinie Pediatric Hospital in Cameroon Audemars Piguet supports the Samuel Eto’o Private Foundation

(03/2011) Cameroonese soccer player Samuel Eto’o organised a charity gala evening for his private foundation on March 19th at the Visionnaire club in Milan, in order to raise funds for the Laquintinie Pediatric Hospital in Cameroon. Audemars Piguet donated a Royal Oak Offshore Jarno Trulli Limited Edition watch that was auctioned for 32,000 euros. Several objects were gifted by international sports stars, including Valentino Rossi’s motorbike helmet, Usain Bolt’s running shoes, the Inter Milan soccer jersey worn by Samuel Eto’o during the final of the UEFA Champions League, and many others.

New brand ambassador OMEGA welcomes world champion heptathlete Jessica Ennis

(03/2011) OMEGA has announced that heptathlete Jessica Ennis has joined its family of brand ambassadors. The 25-year-old British sports star is one of the dominant athletes of her generation having won the World and European Championships in the heptathlon as well as a World Indoor Championship in pentathlon. She will make her first appearance on behalf of the brand when the OMEGA Countdown Clock is unveiled in Trafalgar Square on 14th March. The date will mark 500 days to go before the start of the Games.

Brand Ambassador and Supermodel Cindy Crawford in Shanghai OMEGA Celebrates the Constellation Luxury Edition

(03/2011) Swiss luxury watchmaker OMEGA celebrated the Constellation Luxury Edition at an evening gala held at “Bubble” – Shanghai Port International Cruise Terminal – located at the shore of Huangpu River in Shanghai, China’s fashion capital, with supermodel Cindy Crawford, who has been an OMEGA brand ambassador since 1995.

Audemars Piguet Queen Elizabeth II Cup 2011 100-piece limited edition: Royal Oak Limited Edition Wristwatch

(03/2011) Above and beyond the first impression of technical beauty and sophistication, the Audemars Piguet Queen Elizabeth II Cup 2011 Royal Oak wristwatch sparks natural curiosity. The watch is issued in a 100-piece limited edition that represents exceptional quality of the timepieces and the uniqueness of the international race in the equine calendar. An intriguing notion that is sure to satisfy the interest of the most discerning aesthetes and connoisseurs!

The Art of watchmaking Exhibition in Prague Jaeger-LeCoultre is presenting La Grande Maison

(02/2011) At the occasion of 600 years Anniversary of the Prague Astronomical Clock, the world exhibition "The Art of watchmaking" is held from February, 5th to March 29th, 2011. This exhibition is taking place in the Cross Hall and Knight's Hall of the Prague Old Town Hall. It is divided into three parts, the first one focuses on Prague´s Astronomical Clock, the second on Czech watchmaking and the third one on the famous Swiss and German manufacturers.

Art and Technik of high-end German watchmaking Glashütte Original Celebrates Successful Partnership with the Berlinale 2011

(02/2011) The curtain came down on the 61st Berlin International Film Festival this weekend, bringing to a close ten days of movie madness in Berlin. As red carpets were rolled up across the city, Glashütte Original looked back on a very successful debut experience as Co-Partner of Germany’s premiere cultural event. From opening night to the awards ceremony, the Glashütte Original VIP Lounge and Showroom saw a constant stream of some 500 visitors a day. Among the VIPs who took Europe’s fastest lift to the top of the Kollhoff Tower at Potsdamer Platz 1 were German President Christian Wulff, Berlinale Director Dieter Kosslick and a number of the world’s most prominent directors, stars and film crews.

Spectacular Slam-Dunk for Hublot Miami HEAT’s Dwyane Wade to Serve as New Hublot Ambassador

(02/2011) Swiss luxury watch brand Hublot announced a partnership with basketball all-star Dwyane Wade of the NBA’s Miami HEAT. NBA Champion, NBA Finals MVP, Olympic Gold Medalist, seven-time NBA All-Star and pioneering fund raiser for children’s charities, Wade’s collaboration with Hublot represents a strengthening of the brand’s ties to professional athletics and in particular, basketball, a sport that to no small degree has become a global phenomenon thanks to the talent, passion and drive of its most celebrated players.

Premieres of Unknown at Berlin and Los Angeles Diane Kruger wearing Jaeger-LeCoultre

(02/2011) Internationally renowned German actress Diane Kruger is the feminine face of Jaeger-LeCoultre since 2008. She has a longstanding attachment to the Brand, ever since the day when her mother offered her a Reverso for her 18th birthday. She wore Jaeger-LeCoultre timepieces at the Los Angeles and the 61st Berlin Film Festival premiere of Unknown, the latest film in which she stars alongside famous actors Liam Neeson and January Jones.

At the 61st Berlin International Film Festival premiere of Unknown, on February 18th, 2011, Diane Kruger played her role to perfection as the face of the new Jaeger-LeCoultre Grande Reverso Lady Ultra Thin. This festival is one of the most important dates in the international film industry’s calendar and annually hosts more than 19,000 film professionals from 128 countries, including about 4,000 journalists.

A couple of days earlier, for the Los Angeles premjere of Unknown on February 16th, Diane Kruger wore her Jaeger-LeCoultre Joaillerie 101 Art Deco watch in white gold set with 180 diamonds. The Jaeger-LeCoultre movement powering this masterpiece contains 98 components and weighs barely one gram. It is the world’s smallest mechanical movement since 1929. She was accompanied by her boyfriend Joshua Jackson, who wore the Jaeger-LeCoultre Master Ultra Thin manually-wound watch with a pink gold case.

Enormous presence in golf in Asia OMEGA welcomes golfer Seung-Yul Noh as ambassador

(02/2011) OMEGA has announced the signing of one of golf’s most compelling young talents. Korean golfer S. Y. Noh is joining golfing greats Greg Norman, Sergio Garcia and Michelle Wie as a brand ambassador for the Swiss watchmaker. Noh said that he is excited about his partnership with OMEGA. "I am happy to be working with OMEGA as an ambassador. The company has had an enormous presence in golf in Asia for many years and I look forward to representing the brand at tournaments and events around the world."

The greatest cookery competition in the World! Bocuse d’Or 2011 - Timed by Hublot

(02/2011) All cookery crazy? When it comes to fine food, no-one is immune! From cookery classes and competitions, to box sets of recipes and TV programmes… Gastronomy has never been so popular! Within this booming trend, the Bocuse d’Or has become the world's most prestigious cookery competition.

One of Switzerland's greatest motorsport talents CERTINA and Fabio Leimer, GP2 driver

(02/2011) CERTINA is pleased with the extension of its partnership with GP2 driver Fabio Leimer, no doubt one of Switzerland's greatest present and future motorsport talents. The CERTINA logo will this year continue to figure on Leimer's GP2 racing car, helmet and overalls. Fabio Leimer was born on April 17, 1989 in Bettlach, Switzerland. He entered Swiss go-karting at the age of 11 and placed sixth overall in the Mini category in his first year.

The Great One! Wayne Gretzky joins the Breitling team

(01/2011) The greatest ice hockey player of all time is the new ambassador of the specialist of “instruments for professionals”, in a stellar encounter between two devotees of excellence. Canadian-born Wayne Gretzky is a living legend in the world of ice hockey. Nicknamed “the great one”, this champion renowned for his professionalism and his fair-play has a record-breaking list of achievements to his credit, including four Stanley Cup Championships, 61 NHL records, and being named 18 times to the All-Star teams. In tribute to his absolute superiority, his famous jersey number, 99, has been retired by all NHL teams.

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