BASELNEWS 2010 Tissot launches new advertising campaign - In Touch With Your Time
(03/2010) In its revolutionary new global campaign, Tissot rewrites the rules of watch advertising. Using the claim “In touch with your time”, a series of executions featuring brand ambassadors presents luxury as being accessible rather than exclusive. This striking black and white print campaign originates from the lens of the Los Angeles based art and fashion photographer Jeff Burton. The refreshing approach of the resulting campaign provides further visible proof of the established Tissot signature: “Innovators by tradition”.