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BASELNEWS 2010 Tissot launches new advertising campaign - In Touch With Your Time

(03/2010) In its revolutionary new global campaign, Tissot rewrites the rules of watch advertising. Using the claim “In touch with your time”, a series of executions featuring brand ambassadors presents luxury as being accessible rather than exclusive. This striking black and white print campaign originates from the lens of the Los Angeles based art and fashion photographer Jeff Burton. The refreshing approach of the resulting campaign provides further visible proof of the established Tissot signature: “Innovators by tradition”.

BASELNEWS 2010 Jaermann & Stübi has become the official supplier and timekeeper of St Andrews Links

(03/2010) Jaermann & Stübi, which specialises in premium golf watches, is intensifying its existing collaboration with St Andrews Links, The Home of Golf, and will be equipping this historic venue with clocks designed to match the watches. At the same time, together with St Andrews Links, Jaermann & Stübi are launching a special model limited to 18 pieces. Each watch will be dedicated to an individual hole of the world-renowned Old Course, where golf will be celebrating the 150th anniversary of The Open Championship in 2010.

BASELNEWS 2010 SAINT HONORE launches new Advertising Campaign: A journey… in Paris!

(03/2010) SAINT HONORE shot its new advertising campaign right in the heart of Paris, the city of trends, fashion and the great jewellers. The spirit of Paris, a concentrate of elegance, moments in a life ...  the new SAINT HONORE advertising visuals reveal various faces of the City of Light and offer an captivating journey in the heart of the most beautiful city in the world.

BASELNEWS 2010 Federal Councillor Leuenberger to open the World Watch and Jewellery Show BASELWORLD 2010

(03/2010) BASELWORLD, the World Watch and Jewellery Show, opens its doors from March 18 to 25, 2010. The Swiss Federal Councillor, Moritz Leuenberger, will open the show. For 1,915 exhibiting companies and nearly 100,000 buyers from all over the world, BASELWORLD 2010 will be the sector’s most important event of the year.

BASELNEWS 2010 DOXA continues to grow and presents its watches this year in the prestigious Hall 1.1.

(03/2010) DOXA enjoyed a stable growth last year and continues to expand its activities during the first trimester of the New Year. Thus, the watch brand located in the City of Biel-Bienne decided to strengthen its presence at Baselworld. This year, the booth will be located in the exclusive Hall 1.1. DOXA thus belongs to the closed circle of luxury brands exhibiting their products in this space.

Enthusiastic room bidding Excellent Results for Antiquorum's First Auction of 2010

(03/2010) Antiquorum achieved excellent results for its two day sale of Important Collectors’ Wristwatches, Pocket Watches & Clocks on March 10th and 11th in New York resulting in the outstanding sum of ,000,388. The auction of 467 timepieces including ‘The Arman Collection’ from world renowned artist Arman attracted a record number of 584 registered internet bidders, the most ever in Antiquorum history.

Visionary partnership with Tesla TAG Heuer chooses IC-Agency for its Social Media Strategy

(03/2010) Founded by Edouard Heuer in 1860 in a small village in Jura Switzerland, TAG Heuer has become the worldwide leader in sports chronographs. This year, the emblematic Swiss brand celebrates its 150th anniversary. For the occasion, TAG Heuer has formed a visionary partnership with Tesla, the Californian electric car brand. Details of this pioneering venture between the two brands will be unveiled at Baselworld. TAG Heuer has chosen IC-Agency, leader in Luxury Digital Marketing and author of the WorldWatchReport™ study, to conceive and launch a social media strategy tied to this historic event.

Oris RAID Chronograph Limited Edition Oris is the new time keeper and Official Watch Partner of the RAID classic car rallies

(03/2010) Oris is the new time keeper and Official Watch Partner of the RAID classic car rallies.  To mark the occasion of the 20th RAID Suisse-Paris Oris is launching a limited edition chronograph with a dial design inspired by the rev counter of a 1952 Jaguar XK 120. RAID was originally carried out as a quality test in Africa by French car manufacturers.  Since 1991 it has been staged in Switzerland and France as a classic car rally and sees competitors cover up to 1000km on country roads in cars built before 1975.

Geneva Motor Show TAG Heuer and Tesla Motors launch worldwide partnership

(03/2010) Pioneering luxury Swiss watchmaker TAG Heuer and electric carmaker Tesla Motors have teamed up in a worldwide partnership as the iconic Swiss brand celebrates its 150th anniversary. On display at the Geneva Motor Show is the 2010 TAG Heuer Tesla Roadster. This one-of-a-kind collector's car includes a unique interior by Tesla Chief Designer Franz von Holzhausen, incorporating TAG Heuer avant-garde design elements and a specially designed center console due to host TAG Heuer’s cutting edge concept watch, to be revealed in Basel on March 18.

The first watch-trends International Exhibitors at Baselworld 2010

(02/2010) Encouraged by the early signs of recovery in November and December, Swiss watchmakers and jewellers, along with their suppliers, are putting the finishing touches to the latest creations they will be presenting at BASELWORLD 2010, the sector’s largest international event, from March 18 to 25. With the Show just a few weeks away, they are offering us a glimpse of this year’s emerging trends.

A 74-Year Partnership Omega and the Olympic Winter Games

(02/2010) As the giant Omega Countdown Clock in Vancouver approaches the minus one year point in its steady march toward the Opening Ceremony on the 12th of February, 2010, Omega’s professionals are actively involved in preparations for the competition where, for the 24th time, the Swiss specialists will serve as Official Timekeepers at the Olympic Games. On the 12th of March, they will play the same role at the Paralympic Games.

Lange watchmaking school A. LANGE & SÖHNE continues to offer apprenticeships

(02/2010) Six young men and women signed their apprenticeship contracts with Lange Uhren GmbH on 4 February 2010. At the Lange watchmaking school they will be the 14th year in sequence and start their training in August 2010.

Exclusive limited Abu Dhabi Chronometer Ulysse Nardin is sponsor of the Abu Dhabi Yacht Show

(02/2010) Ulysse Nardin has been chosen as a sponsor of the prestigious Abu Dhabi Yacht Show 2010. An exclusive limited Edition watch named “Abu Dhabi Yacht Show” created by Ulysse Nardin pays homage to the company’s history related to the vast open seas since 1846 and to the modern City of Abu Dhabi located at the waterfront of the Persian Gulf.

Boutique at K11 Glashütte Original opened new store in Hong Kong

(02/2010) The grand opening of the second Glashütte Original boutique in Hong Kong was celebrated on January 21, 2010, in co-operation with franchise partner Chow Tai Fook. The boutique is located at the brand-new shopping mall “K11” in Hanoi Road in Kowloon and showcases the finest and latest models of the German watch manufactory.

Sebring Automatic Chrono GMT Alpina Official Timekeeper 12 Hours of Sebring 2010

(02/2010) After an extremely successful cooperation in 2009, Alpina Genève and Sebring International Raceway have again united for the 58th annual edition of the legendary 12 Hours of Sebring. As a result, Alpina will be named the Official Timekeeper of the event, scheduled to take place from March 17-20, 2010 on Sebring International Raceway in Florida, USA. In the racing world, the 12 Hours of Sebring are considered among the main events on the international calendar, not solely because it is the opening race of the 2010-season of the American Le Mans Series (ALMS).

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