(03/2010) The BASELWORLD 2010 closed its gates for the last time on 25 March – reason enough for BUBEN&ZORWEG to look back on a very pleasing exhibition week with many faces gazing in amazement at the company's innovations. An extraordinarily high number of visitors were very interested in the masterpieces of innovative craftsmanship from the House of BUBEN&ZORWEG.
(03/2010) BASELWORLD 2010 closed its doors today after eight outstandingly successful days. With 100,700 industry professionals from all over the world, the show received extremely high atten-dance (+7% up compared to last year). At the close of the event, the exhibitors were delighted with the pace of business. The World Watch and Jewellery Show proved a real inspiration for the industry.
(03/2010) Geneva - Antiquorum’s weekend sale of “Important Collectors’ Wristwatches, Pocket Watches, Clocks and Horological Tools”, held at the Grand Hotel Kempinski in Geneva, concluded with an exceptional result of CHF 7’022’000. Of the 466 lots offered at auction, 83% were sold representing 110% by value. The auction enjoyed lively telephone and Internet bidding in addition to room bidding that came from across the globe including the United Kingdom, Japan, Taiwan, Hong Kong, Italy, China and Switzerland.
(03/2010) The LANGE ZEITWERK is the first mechanical wristwatch with a truly eloquent jumping numeral display. With a completely innovative watch concept the “Face of New Epoch in Timekeeping” marks a further milestone in the history of A. Lange & Söhne. And to prove it, it has just won its second major international design prize: the renowned “red dot design award” in the “product design” category.
(03/2010) In its revolutionary new global campaign, Tissot rewrites the rules of watch advertising. Using the claim “In touch with your time”, a series of executions featuring brand ambassadors presents luxury as being accessible rather than exclusive. This striking black and white print campaign originates from the lens of the Los Angeles based art and fashion photographer Jeff Burton. The refreshing approach of the resulting campaign provides further visible proof of the established Tissot signature: “Innovators by tradition”.
(03/2010) Jaermann & Stübi, which specialises in premium golf watches, is intensifying its existing collaboration with St Andrews Links, The Home of Golf, and will be equipping this historic venue with clocks designed to match the watches. At the same time, together with St Andrews Links, Jaermann & Stübi are launching a special model limited to 18 pieces. Each watch will be dedicated to an individual hole of the world-renowned Old Course, where golf will be celebrating the 150th anniversary of The Open Championship in 2010.
(03/2010) SAINT HONORE shot its new advertising campaign right in the heart of Paris, the city of trends, fashion and the great jewellers. The spirit of Paris, a concentrate of elegance, moments in a life ... the new SAINT HONORE advertising visuals reveal various faces of the City of Light and offer an captivating journey in the heart of the most beautiful city in the world.
(03/2010) BASELWORLD, the World Watch and Jewellery Show, opens its doors from March 18 to 25, 2010. The Swiss Federal Councillor, Moritz Leuenberger, will open the show. For 1,915 exhibiting companies and nearly 100,000 buyers from all over the world, BASELWORLD 2010 will be the sector’s most important event of the year.
(03/2010) DOXA enjoyed a stable growth last year and continues to expand its activities during the first trimester of the New Year. Thus, the watch brand located in the City of Biel-Bienne decided to strengthen its presence at Baselworld. This year, the booth will be located in the exclusive Hall 1.1. DOXA thus belongs to the closed circle of luxury brands exhibiting their products in this space.
(03/2010) Antiquorum achieved excellent results for its two day sale of Important Collectors’ Wristwatches, Pocket Watches & Clocks on March 10th and 11th in New York resulting in the outstanding sum of ,000,388. The auction of 467 timepieces including ‘The Arman Collection’ from world renowned artist Arman attracted a record number of 584 registered internet bidders, the most ever in Antiquorum history.
(03/2010) Founded by Edouard Heuer in 1860 in a small village in Jura Switzerland, TAG Heuer has become the worldwide leader in sports chronographs. This year, the emblematic Swiss brand celebrates its 150th anniversary. For the occasion, TAG Heuer has formed a visionary partnership with Tesla, the Californian electric car brand. Details of this pioneering venture between the two brands will be unveiled at Baselworld. TAG Heuer has chosen IC-Agency, leader in Luxury Digital Marketing and author of the WorldWatchReport™ study, to conceive and launch a social media strategy tied to this historic event.
(03/2010) Oris is the new time keeper and Official Watch Partner of the RAID classic car rallies. To mark the occasion of the 20th RAID Suisse-Paris Oris is launching a limited edition chronograph with a dial design inspired by the rev counter of a 1952 Jaguar XK 120. RAID was originally carried out as a quality test in Africa by French car manufacturers. Since 1991 it has been staged in Switzerland and France as a classic car rally and sees competitors cover up to 1000km on country roads in cars built before 1975.
(03/2010) Pioneering luxury Swiss watchmaker TAG Heuer and electric carmaker Tesla Motors have teamed up in a worldwide partnership as the iconic Swiss brand celebrates its 150th anniversary. On display at the Geneva Motor Show is the 2010 TAG Heuer Tesla Roadster. This one-of-a-kind collector's car includes a unique interior by Tesla Chief Designer Franz von Holzhausen, incorporating TAG Heuer avant-garde design elements and a specially designed center console due to host TAG Heuer’s cutting edge concept watch, to be revealed in Basel on March 18.
(02/2010) Encouraged by the early signs of recovery in November and December, Swiss watchmakers and jewellers, along with their suppliers, are putting the finishing touches to the latest creations they will be presenting at BASELWORLD 2010, the sector’s largest international event, from March 18 to 25. With the Show just a few weeks away, they are offering us a glimpse of this year’s emerging trends.
(02/2010) As the giant Omega Countdown Clock in Vancouver approaches the minus one year point in its steady march toward the Opening Ceremony on the 12th of February, 2010, Omega’s professionals are actively involved in preparations for the competition where, for the 24th time, the Swiss specialists will serve as Official Timekeepers at the Olympic Games. On the 12th of March, they will play the same role at the Paralympic Games.