Patrizzi & Co sold the most important horological document

The Breguet museum makes watchmaking history

(05/2010) The Breguet museum, under the auspices of Dr Nicolas Hayek, president and CEO of Montres Breguet S.A., purchased the most important horological document in existence for a record-breaking CHF 2.3 million, creating a cliff-hanging end to Patrizzi & Co’s 7 May Geneva auction. Thanks to a total commitment and aggressive bidding, the Breguet museum ensured that this historic manuscript has finally returned home.

500 lots being sold

Antiquorum’s May Auction in Geneva achieves excellent results

(05/2010) Geneva – Antiquorum’s last Geneva spring sale “Collecting Modern & Vintage Timepieces”, held at the Mandarin Oriental Hotel on Saturday 8 & Sunday May 9th, achieved excellent results totalling CHF 6'327’428, with 84% of the 500 lots being sold. The auction enjoyed strong in-room presence as well as lively telephone and Internet bidding, with international participation including bidders from France, Germany, Switzerland, USA and the United Kingdom. Asian bidders from Hong Kong, Taiwan and China competed aggressively to acquire some of the most important pocket watches and vintage timepieces.

New partnership

Cabestan creates an exclusive limited edition timepiece to celebrate Ferrari’s racing history

(05/2010) Cabestan, the prestigious creator of exclusive Swiss timepieces, announces a partnership with Ferrari to jointly design and produce a limited edition luxury timepiece to celebrate the Prancing Horse’s Formula 1 racing history. The Scuderia Ferrari One by Cabestan is deeply inspired by Ferrari race car technology and design. The result is a watch like no other seen before: 8 cubic centimetres of pure mechanical perfection and exacting design.

Accurate timing and measurement

OMEGA to serve as Official Timekeeper for IAAF Diamond League

(05/2010) OMEGA, widely known for its role as Official Timekeeper at the Olympic Games, has signed an agreement with the Diamond League AG confirming that it will provide the same services to the new IAAF Diamond League circuit in its 2010 inaugural season. The IAAF Diamond League is an annual series of one-day meets which intends, as one of its main goals, to enhance the worldwide appeal of athletics.

Official Watchmaker of FIFA

Official Timekeeper for the next two Football World Cups

(04/2010) Hublot joined FIFA (Fédération Internationale de Football Association) today to announce that the brand would be the "Official Watchmaker" for the coming FIFA World CupsTM to be held in South Africa in June and Brazil in 2014. This new venture with football's supreme authority is the high point of Hublot's sports strategy in terms of football.

Spring 2010

CENTURY unveils a new campaign with an elegant, modern, timeless style

(03/2010) The campaign proclaims CENTURY’s new identity: embracing every aspect of life and every facet of a personality. The campaign reflects the values of Swiss craftsmanship in male and female terms: independence and elegance, a taste for perfection, a sense of seduction. Taking the theme of CENTURY sapphire, each of the three visuals celebrates the pure forms and geometric lines of this exceptional material, which is cut and polished entirely by hand.

Precious values remain high in demand

BUBEN&ZORWEG present a positive balance of BASELWORLD 2010

(03/2010) The BASELWORLD 2010 closed its gates for the last time on 25 March – reason enough for BUBEN&ZORWEG to look back on a very pleasing exhibition week with many faces gazing in amazement at the company's innovations. An extraordinarily high number of visitors were very interested in the masterpieces of innovative craftsmanship from the House of BUBEN&ZORWEG.

100,700 industry professionals from 100 countries

BASELWORLD 2010 drives the Industry

(03/2010) BASELWORLD 2010 closed its doors today after eight outstandingly successful days. With 100,700 industry professionals from all over the world, the show received extremely high atten-dance (+7% up compared to last year). At the close of the event, the exhibitors were delighted with the pace of business. The World Watch and Jewellery Show proved a real inspiration for the industry.

Record price for Patek Philippe Le Tour du Monde de Magellan

World record achieved at Antiquorum Auction in Geneva

(03/2010) Geneva - Antiquorum’s weekend sale of “Important Collectors’ Wristwatches, Pocket Watches, Clocks and Horological Tools”, held at the Grand Hotel Kempinski in Geneva, concluded with an exceptional result of CHF 7’022’000. Of the 466 lots offered at auction, 83% were sold representing 110% by value. The auction enjoyed lively telephone and Internet bidding in addition to room bidding that came from across the globe including the United Kingdom, Japan, Taiwan, Hong Kong, Italy, China and Switzerland.

BASELNEWS 2010

A. Lange & Söhne: LANGE ZEITWERK wins red dot design award

(03/2010) The LANGE ZEITWERK is the first mechanical wristwatch with a truly eloquent jumping numeral display. With a completely innovative watch concept the “Face of New Epoch in Timekeeping” marks a further milestone in the history of A. Lange & Söhne. And to prove it, it has just won its second major international design prize: the renowned “red dot design award” in the “product design” category.

BASELNEWS 2010

Tissot launches new advertising campaign - In Touch With Your Time

(03/2010) In its revolutionary new global campaign, Tissot rewrites the rules of watch advertising. Using the claim “In touch with your time”, a series of executions featuring brand ambassadors presents luxury as being accessible rather than exclusive. This striking black and white print campaign originates from the lens of the Los Angeles based art and fashion photographer Jeff Burton. The refreshing approach of the resulting campaign provides further visible proof of the established Tissot signature: “Innovators by tradition”.

BASELNEWS 2010

Jaermann & Stübi has become the official supplier and timekeeper of St Andrews Links

(03/2010) Jaermann & Stübi, which specialises in premium golf watches, is intensifying its existing collaboration with St Andrews Links, The Home of Golf, and will be equipping this historic venue with clocks designed to match the watches. At the same time, together with St Andrews Links, Jaermann & Stübi are launching a special model limited to 18 pieces. Each watch will be dedicated to an individual hole of the world-renowned Old Course, where golf will be celebrating the 150th anniversary of The Open Championship in 2010.

BASELNEWS 2010

SAINT HONORE launches new Advertising Campaign: A journey… in Paris!

(03/2010) SAINT HONORE shot its new advertising campaign right in the heart of Paris, the city of trends, fashion and the great jewellers. The spirit of Paris, a concentrate of elegance, moments in a life ...  the new SAINT HONORE advertising visuals reveal various faces of the City of Light and offer an captivating journey in the heart of the most beautiful city in the world.

BASELNEWS 2010

Federal Councillor Leuenberger to open the World Watch and Jewellery Show BASELWORLD 2010

(03/2010) BASELWORLD, the World Watch and Jewellery Show, opens its doors from March 18 to 25, 2010. The Swiss Federal Councillor, Moritz Leuenberger, will open the show. For 1,915 exhibiting companies and nearly 100,000 buyers from all over the world, BASELWORLD 2010 will be the sector’s most important event of the year.

BASELNEWS 2010

DOXA continues to grow and presents its watches this year in the prestigious Hall 1.1.

(03/2010) DOXA enjoyed a stable growth last year and continues to expand its activities during the first trimester of the New Year. Thus, the watch brand located in the City of Biel-Bienne decided to strengthen its presence at Baselworld. This year, the booth will be located in the exclusive Hall 1.1. DOXA thus belongs to the closed circle of luxury brands exhibiting their products in this space.