A powerful symbol: A 1090 kg rock! Michel Jordi opens Flagship Store in Zurich
(11/2011) For his Flagship Store inaugurated on November 24th, the entrepreneur had spotted a truly monumental rock. On November 10, 2011, the operation was launched. With the authorisation of local authorities, Michel Jordi and his team firmly secured the gigantic "Swiss Icon Rock" found in Gletsch in the Valais region. It was subsequently winched by helicopter and engraved with the brand's name, prior to being transported to Zurich to grace the first JORDI Swiss Icon shop.