TrustedWatch - All about watches




A powerful symbol: A 1090 kg rock! Michel Jordi opens Flagship Store in Zurich

(11/2011) For his Flagship Store inaugurated on November 24th, the entrepreneur had spotted a truly monumental rock. On November 10, 2011, the operation was launched. With the authorisation of local authorities, Michel Jordi and his team firmly secured the gigantic "Swiss Icon Rock" found in Gletsch in the Valais region. It was subsequently winched by helicopter and engraved with the brand's name, prior to being transported to Zurich to grace the first JORDI Swiss Icon shop.

At least 60 per cent of the cost price must be made in Switzerland Strengthening of the Swiss made label

(11/2011) The process aimed at strengthening the Swiss made label for watches has entered a new phase with the decision by the Legal Affairs Commission of the National Council to approve the Swissness project and propose that at least 60% of the cost price of industrial products must be made in Switzerland.

For The Third Time! A. Lange & Söhne Is Germany’s Top Luxury Brand

(11/2011) With a grand total of 239 points out of a possible 300, the watch manufactory from Saxony once again stands head and shoulders above all other German luxury brands and ranks – like in 2007 and 2009 – before the automobile manufacturers Maybach (211) and Porsche (195) as well as various furniture, timepieces, jewellery, and fashion brands.

Internal solution Patrick Kury is new Chief Executive Officer pro tem of Eterna

(11/2011) Eterna announces the appointment effective today of Patrick Kury, 40, as CEO pro tem of Eterna and Porsche Design Timepieces. Swiss-born, Patrick Kury has accumulated considerable watch-industry experience, not least as Eterna's Chief Technology Officer since 2005. He has also served as Deputy Executive Director since 2008. His contributions include the Eterna Spherodrive technology, the ball-bearing mounted mainspring barrel patented in 2006.

Start in mid-December Hublot opens new boutique in Gstaad

(11/2011) After opening around forty boutiques in just 4 years in locations such as the Place Vendôme, Beverly Hills, Madison Avenue, Ginza, Cannes, Moscow, Shanghai and Bejing, Hublot is continuing its fantastic expansion into the world's most prestigious locations by opening a boutique in Gstaad. It will open its doors with its Genevan partner and long-time friend Benoit de Gorski in mid-December, in a prime location in the middle of the main pedestrian route through the village.

Press conference in Dubai Longines proclaims long-term partnership with the elite Meydan Group

(11/2011) A true integration of tradition and elegance was witnessed as esteemed Swiss watchmaking brand Longines entered into a strategic business partnership with the dynamic Meydan Group, wherein Longines will be the official timekeeper for all the equine events being held by Meydan. The long-term partnership between the two renowned giants of the equestrian world was unveiled at a recently held press conference in Dubai in the presence of the Chairwoman of the Board of Directors Swatch Group Ltd Ms. Nayla Hayek and the Chairman and CEO of Meydan Group, Mr. Saeed H Al Tayer.

Official timekeeping partner Armin Strom takes off with Virgin Atlantic

(10/2011) The Biel-based Manufacture is now extending its association with its Formula 1 sponsorship partner, Virgin, to its airline. An exhibition in Virgin Atlantic’s Clubhouse at London Heathrow signals the launch.

Cindy Crawford is guest of honor OMEGA celebrates opening of new-look GUM Boutique

(10/2011) Cindy Crawford is guest of honor at Moscow's Pashkov House On the 5th of October at the Pashkov House in Moscow, a gala cocktail event celebrated the opening of OMEGA's new-look boutique at GUM. OMEGA president Stephen Urquhart was joined by his brand's longest-serving ambassador, supermodel Cindy Crawford.

Everything has its time Armin Strom retires

(10/2011) The founder and eponym of the Biel-based Manufacture will retire from active business this autumn. The Company is proud to carry on the spirit of the pioneer and his luxury watchmaking tradition into the future. Armin Strom will continue to act as an advisor.

Rolex Sports watches continue to generate strong Patek Philippe and Rolex highlight Antiquorum's September Sale

(10/2011) Antiquorum's September auction of Important Modern & Vintage Timepieces totaled 2,792,050 US-Dollar. The auction of 319 collectible timepieces attracted 353 registered internet and phone bidders from around the world. International bidding came from countries such as Hong Kong, China, Taiwan, the Russian Federation, the Netherlands, Canada and the United States. Strong prices were achieved resulting in 78% sold by lot and 119 % sold by value.

Philipp von Büren took over responsibilit Maurice Lacroix changes in the Executive Management

(09/2011) A new Financial Director was appointed as part of the majority take-over of Maurice Lacroix by DKSH on 1 July 2011. As a member of the executive board, Philipp von Büren (36) took over responsibility for the financial division on 1 October 2011 from Stefan Wüest (47), who will be leaving the company at the beginning of 2012, after eight years.

Significant step of business development A. Lange & Söhne celebrates grand opening of its Hong Kong Boutique

(09/2011) To celebrate this significant step of business development, the brand held a grand opening for its first boutique in Hong Kong on 15 September 2011. Among the numerous guests many watch aficionados followed the invitation to share the craftsmanship, precision and above all, the passion that goes into the timepieces bear­ing the signature “A. Lange & Söhne”.

Style is a Question of Maturity New Communications Approach for Armin Strom

(09/2011) “Not my first love affair” is the watch manufacturer’s powerful new campaign slogan, which transforms the positioning of the Biel timekeepers from ‘exclusive luxury watches’ into ‘ambassadors of style and maturity’.

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