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The main markets fared well Swiss watchmaking in May 2010: Growth at an average rate

(06/2010) The Swiss watch industry appears to have found its cruising speed in the spring. The value of exports in May grew at a rate close to the average for the first four months of 2010, rising by 13.0% to a level of 1.2 billion francs. This two-digit increase also had a strong positive impact on the moving average over twelve months, which should see a return to growth towards the end of the summer.

A little bit crazy, a bit of an adventurer! Blancpain ranked as Top Luxury Watch Brand

(06/2010) Blancpain has proven time and time again that it ranks as the best amongst the best. In a recent survey conducted by New York City-based The Luxury Institute, their 2010 Luxury Brand Status Index survey, rated Swiss brand Blancpain as the “most luxurious” watch brand. Remaining faithful to the tradition of pure craftsmanship, thirteen generations of watchmakers have passed down their creativity and expertise for more than 275 years.

Hublot will sponsor completely free access to FT Financial Times launches App for iPAD

(05/2010) The Financial Times today announces the launch of its new app for iPad, on the day the iPad goes on sale in Switzerland. The app takes advantage of the iPad’s unique interface and provides interactive access to a broad range of Financial Times content, including video, markets data, investment portfolios and news and analysis.

Swatch Art Peace Hotel: Boutiques Opening Brequet, Blancpain, Omega and Swatch open flagship stores

(05/2010) The opening of the ground floor of the Swatch Art Peace Hotel took place at 26th May 2010 in Shanghai with four exceptional boutiques in a grandiose architectural environment. The Swatch Art Peace Hotel, an emblematic historical building located at the corner of the Bund and Nanjing Road, reopened today after several years of restoration work that will enable it to welcome the public in the boutiques of four of Swatch Group’s most prestigious brands – Blancpain, Breguet, Omega and Swatch.

At the Swatch Art Peace Hotel Blancpain opens the doors of its second boutique in Shanghaï

(05/2010) As part of its celebration of the 275th year since its founding, Blancpain is opening its second boutique in Shanghai. This is the 37th Blancpain’s boutique world-wide. The new Blancpain boutique at The Swatch Art Peace Hotel may be located in China’s most bustling and modern city, yet the rich wood tones of the walls and farm house windows of the display cases breathe Switzerland and, indeed, are inspired by the finishes of the workshops and watchmaker work benches found in Blancpain’s atelier in Le Brassus.

Patrizzi & Co sold the most important horological document The Breguet museum makes watchmaking history

(05/2010) The Breguet museum, under the auspices of Dr Nicolas Hayek, president and CEO of Montres Breguet S.A., purchased the most important horological document in existence for a record-breaking CHF 2.3 million, creating a cliff-hanging end to Patrizzi & Co’s 7 May Geneva auction. Thanks to a total commitment and aggressive bidding, the Breguet museum ensured that this historic manuscript has finally returned home.

500 lots being sold Antiquorum’s May Auction in Geneva achieves excellent results

(05/2010) Geneva – Antiquorum’s last Geneva spring sale “Collecting Modern & Vintage Timepieces”, held at the Mandarin Oriental Hotel on Saturday 8 & Sunday May 9th, achieved excellent results totalling CHF 6'327’428, with 84% of the 500 lots being sold. The auction enjoyed strong in-room presence as well as lively telephone and Internet bidding, with international participation including bidders from France, Germany, Switzerland, USA and the United Kingdom. Asian bidders from Hong Kong, Taiwan and China competed aggressively to acquire some of the most important pocket watches and vintage timepieces.

New partnership Cabestan creates an exclusive limited edition timepiece to celebrate Ferrari’s racing history

(05/2010) Cabestan, the prestigious creator of exclusive Swiss timepieces, announces a partnership with Ferrari to jointly design and produce a limited edition luxury timepiece to celebrate the Prancing Horse’s Formula 1 racing history. The Scuderia Ferrari One by Cabestan is deeply inspired by Ferrari race car technology and design. The result is a watch like no other seen before: 8 cubic centimetres of pure mechanical perfection and exacting design.

Accurate timing and measurement OMEGA to serve as Official Timekeeper for IAAF Diamond League

(05/2010) OMEGA, widely known for its role as Official Timekeeper at the Olympic Games, has signed an agreement with the Diamond League AG confirming that it will provide the same services to the new IAAF Diamond League circuit in its 2010 inaugural season. The IAAF Diamond League is an annual series of one-day meets which intends, as one of its main goals, to enhance the worldwide appeal of athletics.

Official Watchmaker of FIFA Official Timekeeper for the next two Football World Cups

(04/2010) Hublot joined FIFA (Fédération Internationale de Football Association) today to announce that the brand would be the "Official Watchmaker" for the coming FIFA World CupsTM to be held in South Africa in June and Brazil in 2014. This new venture with football's supreme authority is the high point of Hublot's sports strategy in terms of football.

Spring 2010 CENTURY unveils a new campaign with an elegant, modern, timeless style

(03/2010) The campaign proclaims CENTURY’s new identity: embracing every aspect of life and every facet of a personality. The campaign reflects the values of Swiss craftsmanship in male and female terms: independence and elegance, a taste for perfection, a sense of seduction. Taking the theme of CENTURY sapphire, each of the three visuals celebrates the pure forms and geometric lines of this exceptional material, which is cut and polished entirely by hand.

Precious values remain high in demand BUBEN&ZORWEG present a positive balance of BASELWORLD 2010

(03/2010) The BASELWORLD 2010 closed its gates for the last time on 25 March – reason enough for BUBEN&ZORWEG to look back on a very pleasing exhibition week with many faces gazing in amazement at the company's innovations. An extraordinarily high number of visitors were very interested in the masterpieces of innovative craftsmanship from the House of BUBEN&ZORWEG.

100,700 industry professionals from 100 countries BASELWORLD 2010 drives the Industry

(03/2010) BASELWORLD 2010 closed its doors today after eight outstandingly successful days. With 100,700 industry professionals from all over the world, the show received extremely high atten-dance (+7% up compared to last year). At the close of the event, the exhibitors were delighted with the pace of business. The World Watch and Jewellery Show proved a real inspiration for the industry.

Record price for Patek Philippe Le Tour du Monde de Magellan World record achieved at Antiquorum Auction in Geneva

(03/2010) Geneva - Antiquorum’s weekend sale of “Important Collectors’ Wristwatches, Pocket Watches, Clocks and Horological Tools”, held at the Grand Hotel Kempinski in Geneva, concluded with an exceptional result of CHF 7’022’000. Of the 466 lots offered at auction, 83% were sold representing 110% by value. The auction enjoyed lively telephone and Internet bidding in addition to room bidding that came from across the globe including the United Kingdom, Japan, Taiwan, Hong Kong, Italy, China and Switzerland.

BASELNEWS 2010 A. Lange & Söhne: LANGE ZEITWERK wins red dot design award

(03/2010) The LANGE ZEITWERK is the first mechanical wristwatch with a truly eloquent jumping numeral display. With a completely innovative watch concept the “Face of New Epoch in Timekeeping” marks a further milestone in the history of A. Lange & Söhne. And to prove it, it has just won its second major international design prize: the renowned “red dot design award” in the “product design” category.

BASELNEWS 2010 Tissot launches new advertising campaign - In Touch With Your Time

(03/2010) In its revolutionary new global campaign, Tissot rewrites the rules of watch advertising. Using the claim “In touch with your time”, a series of executions featuring brand ambassadors presents luxury as being accessible rather than exclusive. This striking black and white print campaign originates from the lens of the Los Angeles based art and fashion photographer Jeff Burton. The refreshing approach of the resulting campaign provides further visible proof of the established Tissot signature: “Innovators by tradition”.

BASELNEWS 2010 Jaermann & Stübi has become the official supplier and timekeeper of St Andrews Links

(03/2010) Jaermann & Stübi, which specialises in premium golf watches, is intensifying its existing collaboration with St Andrews Links, The Home of Golf, and will be equipping this historic venue with clocks designed to match the watches. At the same time, together with St Andrews Links, Jaermann & Stübi are launching a special model limited to 18 pieces. Each watch will be dedicated to an individual hole of the world-renowned Old Course, where golf will be celebrating the 150th anniversary of The Open Championship in 2010.

BASELNEWS 2010 SAINT HONORE launches new Advertising Campaign: A journey… in Paris!

(03/2010) SAINT HONORE shot its new advertising campaign right in the heart of Paris, the city of trends, fashion and the great jewellers. The spirit of Paris, a concentrate of elegance, moments in a life ...  the new SAINT HONORE advertising visuals reveal various faces of the City of Light and offer an captivating journey in the heart of the most beautiful city in the world.

BASELNEWS 2010 DOXA continues to grow and presents its watches this year in the prestigious Hall 1.1.

(03/2010) DOXA enjoyed a stable growth last year and continues to expand its activities during the first trimester of the New Year. Thus, the watch brand located in the City of Biel-Bienne decided to strengthen its presence at Baselworld. This year, the booth will be located in the exclusive Hall 1.1. DOXA thus belongs to the closed circle of luxury brands exhibiting their products in this space.

Enthusiastic room bidding Excellent Results for Antiquorum's First Auction of 2010

(03/2010) Antiquorum achieved excellent results for its two day sale of Important Collectors’ Wristwatches, Pocket Watches & Clocks on March 10th and 11th in New York resulting in the outstanding sum of ,000,388. The auction of 467 timepieces including ‘The Arman Collection’ from world renowned artist Arman attracted a record number of 584 registered internet bidders, the most ever in Antiquorum history.

Visionary partnership with Tesla TAG Heuer chooses IC-Agency for its Social Media Strategy

(03/2010) Founded by Edouard Heuer in 1860 in a small village in Jura Switzerland, TAG Heuer has become the worldwide leader in sports chronographs. This year, the emblematic Swiss brand celebrates its 150th anniversary. For the occasion, TAG Heuer has formed a visionary partnership with Tesla, the Californian electric car brand. Details of this pioneering venture between the two brands will be unveiled at Baselworld. TAG Heuer has chosen IC-Agency, leader in Luxury Digital Marketing and author of the WorldWatchReport™ study, to conceive and launch a social media strategy tied to this historic event.

Oris RAID Chronograph Limited Edition Oris is the new time keeper and Official Watch Partner of the RAID classic car rallies

(03/2010) Oris is the new time keeper and Official Watch Partner of the RAID classic car rallies.  To mark the occasion of the 20th RAID Suisse-Paris Oris is launching a limited edition chronograph with a dial design inspired by the rev counter of a 1952 Jaguar XK 120. RAID was originally carried out as a quality test in Africa by French car manufacturers.  Since 1991 it has been staged in Switzerland and France as a classic car rally and sees competitors cover up to 1000km on country roads in cars built before 1975.

Geneva Motor Show TAG Heuer and Tesla Motors launch worldwide partnership

(03/2010) Pioneering luxury Swiss watchmaker TAG Heuer and electric carmaker Tesla Motors have teamed up in a worldwide partnership as the iconic Swiss brand celebrates its 150th anniversary. On display at the Geneva Motor Show is the 2010 TAG Heuer Tesla Roadster. This one-of-a-kind collector's car includes a unique interior by Tesla Chief Designer Franz von Holzhausen, incorporating TAG Heuer avant-garde design elements and a specially designed center console due to host TAG Heuer’s cutting edge concept watch, to be revealed in Basel on March 18.

The first watch-trends International Exhibitors at Baselworld 2010

(02/2010) Encouraged by the early signs of recovery in November and December, Swiss watchmakers and jewellers, along with their suppliers, are putting the finishing touches to the latest creations they will be presenting at BASELWORLD 2010, the sector’s largest international event, from March 18 to 25. With the Show just a few weeks away, they are offering us a glimpse of this year’s emerging trends.

A 74-Year Partnership Omega and the Olympic Winter Games

(02/2010) As the giant Omega Countdown Clock in Vancouver approaches the minus one year point in its steady march toward the Opening Ceremony on the 12th of February, 2010, Omega’s professionals are actively involved in preparations for the competition where, for the 24th time, the Swiss specialists will serve as Official Timekeepers at the Olympic Games. On the 12th of March, they will play the same role at the Paralympic Games.

Lange watchmaking school A. LANGE & SÖHNE continues to offer apprenticeships

(02/2010) Six young men and women signed their apprenticeship contracts with Lange Uhren GmbH on 4 February 2010. At the Lange watchmaking school they will be the 14th year in sequence and start their training in August 2010.

Exclusive limited Abu Dhabi Chronometer Ulysse Nardin is sponsor of the Abu Dhabi Yacht Show

(02/2010) Ulysse Nardin has been chosen as a sponsor of the prestigious Abu Dhabi Yacht Show 2010. An exclusive limited Edition watch named “Abu Dhabi Yacht Show” created by Ulysse Nardin pays homage to the company’s history related to the vast open seas since 1846 and to the modern City of Abu Dhabi located at the waterfront of the Persian Gulf.

Boutique at K11 Glashütte Original opened new store in Hong Kong

(02/2010) The grand opening of the second Glashütte Original boutique in Hong Kong was celebrated on January 21, 2010, in co-operation with franchise partner Chow Tai Fook. The boutique is located at the brand-new shopping mall “K11” in Hanoi Road in Kowloon and showcases the finest and latest models of the German watch manufactory.

Sebring Automatic Chrono GMT Alpina Official Timekeeper 12 Hours of Sebring 2010

(02/2010) After an extremely successful cooperation in 2009, Alpina Genève and Sebring International Raceway have again united for the 58th annual edition of the legendary 12 Hours of Sebring. As a result, Alpina will be named the Official Timekeeper of the event, scheduled to take place from March 17-20, 2010 on Sebring International Raceway in Florida, USA. In the racing world, the 12 Hours of Sebring are considered among the main events on the international calendar, not solely because it is the opening race of the 2010-season of the American Le Mans Series (ALMS).

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