Hublot watch stolenBernie Ecclestone: See what people will do for a Hublot
On November 25th, 2010, Bernie Ecclestone was mugged and his Hublot watch stolen from his wrist. The very same day he sent the picture his wife had taken after the assault to Jean-Claude Biver, CEO of Hublot, along with a note: “See what people will do for a Hublot.” Since the two share a certain sense of humor, they soon agreed to turn the incident into an advert. It was to be a strictly one-off shot appearing in the Financial Times and the International Herald Tribune of December 8th and 9th 2010, only.
The advert features the original, un-retouched photograph of Bernie Ecclestone and his original commentary.