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ETA launches HeavyDrive

New exclusive technology for quartz movements that can cope with heavier hands ETA launches HeavyDrive

(07/2018) ETA SA, a Swatch Group company, is introducing an exclusive new technology to its quartz movements. HeavyDrive technology enables intelligent shock management and is opening up new possibilities for hand design.

Baselworld 2018: Glashütte Original looks back on positive results

Saxon manufactory highlights newly designed versions of successful classics Baselworld 2018: Glashütte Original looks back on positive results

(04/2018) Glashütte Original has once again given an impressive performance at Baselworld, thanks to a confident brand presence and sensational new products for the world of watches. The Saxon manufactory presented refreshing new design variations of proven product lines to industry experts at the world's largest watch and jewellery fair.

The BASELWORLD 2018 is open

Baselworld is and remains unique! The BASELWORLD 2018 is open

(03/2018) As in past years, also the 2018 edition of Baselworld brings together the industry’s top players under one roof again. Five of the six highest-earning Swiss watch companies exclusively present their new products at this unique show.

Oris convinces with a new logo

Go your own way Oris convinces with a new logo

(03/2018) This spring, Oris is proud to introduce a stylish rebrand that cements its place in contemporary watchmaking. The company’s new logo, claim and creative have been designed to highlight Oris’s spirit of innovation and independence, qualities that shine through its collection of industrially produced, beautifully crafted Swiss Made watches.

Two global lifestyle brands announce partnership

Breitling und Norton Motorcycles Two global lifestyle brands announce partnership

(02/2018) Swiss watch brand Breitling has announced a partnership with English motorcycle producer Norton Motorcycles that will lead to the creation of some unique common products or features. They will be inspired by the brands’ compelling and intriguingly similar historic timelines, and will even include some of the materials used in Norton Motorcycles’ legendary high-performance bikes.

An innovative product with worldwide potential wins

The Rado Star Prize Switzerland for Young Talents An innovative product with worldwide potential wins

(11/2017) The Swiss medtech startup SteriLux has been named the winner of the Rado Star Prize Switzerland for Young Talents. The international jury of Design Prize Switzerland was won over by the young company's product, which sterilizes medical instruments in an innovative way. SteriLux CEO Marc Spaltenstein and designer Jordane Vernet were honoured at the award ceremony with prize money and the limited edition Rado True Phospho, which was co-developed by Rado and Swiss design collective Big-Game.

Daniel Strom is looking for shareholders with crowdinvesting

Real brand fans wanted! Daniel Strom is looking for shareholders with crowdinvesting

(11/2017) Developing its distribution, products, visibility. The Strom family has no shortage of projects. While it has been self-financing since its foundation in 2001, today the company has bigger dreams and is seeking to conquer new territory. A desire in line with its ambitions, given that in just a few months, CHF 700,000 has already been collected from various clients and friends to finance its development.

CSEM Validates ARMIN STROM Mirrored Force Resonance

Cooperation with Swiss Center for Electronics and Microtechnology CSEM Validates ARMIN STROM Mirrored Force Resonance

(10/2017) Finding new solutions to old ideas and even new technical innovation is what drives the watch industry and continues to make it fresh and interesting. “At the moment we are working with CSEM to improve the resonance clutch spring of our Mirrored Force Resonance, to precisely evaluate how theory and reality can and have coincided,” explains Claude Greisler, director of ARMIN STROM.

Precision through Ingenuity: Ulysse Nardin

A Tale of Timekeeping Evolution for 170 Years Precision through Ingenuity: Ulysse Nardin

(09/2017) Technology is driving the world at unfathomable speed. For watchmaking manufacture Ulysse Nardin, it has cap-tained its course for almost two centuries. Calculating the waning and waxing of the moon to harness time and tides with exactitude, Ulysse Nardin changed how the world told time.

Anonimo is celebrating its twentieth anniversary

Presentation of a Vintage Militare Anonimo is celebrating its twentieth anniversary

(07/2017) This new year brings up 20 years existence for Anonimo who starts celebrating this event, the brand is bringing out a reissue of its Vintage model of the Militare line. Same functions, same aesthetics but with just a subtle hint of modernity.

EBERHARD & CO. : 130 YEARS OF PASSION IN WATCHMAKING

1 8 8 7 - 2 0 1 7 EBERHARD & CO. : 130 YEARS OF PASSION IN WATCHMAKING

(05/2017) 130 chimes that mark the history of Eberhard & Co., but well over 130 snapshots that immortalise the values and creations which throughout the years since 1887 – when the company was founded by Georges-Lucien Eberhard in La Chaux-de-Fonds – have made up the DNA of the Swiss watchmakers whose name has become synonymous with tradition, constant research and innovation.

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