BASELNEWS 2010

Jaermann & Stübi created a watch from the golf clubs of Seve Ballesteros

(03/2010) The legendary golfer Seve Ballesteros and Jaermann & Stübi have created a second exclusive highlight based on the company's latest golf watch: a watch whose case is forged from the golf clubs with which Seve Ballesteros won his last golf tournament, the Spanish Open, in 1995. Each watch case of the limited 50-piece series can be traced to one of the irons with which Seve played, making this unique watch even more special.

BASELNEWS 2010

POLJOT: The first man in space is wearing a Basilika-watch

(03/2010) It was the 18th of March in 1965: for the first time in history, a human being overcame the force of gravity and entered into an unknown matter – open space. It was the Russian cosmonaut Alexey Leonov. Under his command the Russian spaceship Soyuz docked with the American spaceship Apollo, whose commander was T. Stafford, in 1975.

BASELNEWS 2010

Christina Surer and Krzysztof Holowczyc under the sign of the sextant at BASELWORLD!

(03/2010) A life lived to the full, authentic elegance mixed with a natural charisma; Christina Surer, the Swiss television presenter, pilot in her own time, and the Polish racing driver, Krzysztof Holowczyc, share something else in common. Things mechanical... of course! However, mechanics under the influence of the sextant, emblem of the Atlantic Brand, whose historical reputation for high quality, “Swiss Made” watches is today worldwide.

BASELNEWS 2010

CERTINA and Pedro de la Rosa - the start of a new partnership

(03/2010) CERTINA – Official Partner of the BMW Sauber F1 team – is delighted to welcome Spanish racing driver Pedro de la Rosa as an ambassador for the brand starting this year. De la Rosa is known as one of the drivers with the greatest expertise and a natural capacity for all things technical. After several years as an F1 test driver, the Spaniard feels right at home in his new team and is returning to racing as a driver with a great deal of motivation and a thirst for action.

Baume & Mercier & Me

Baume & Mercier ambassador for a full year: Andy Garcia

(03/2010) To celebrate the fifth edition of its Baume & Mercier & Me charity campaign, the Geneva-based watch brand is associating with actor Andy Garcia as the new star ambassador of its now famous humanitarian initiative. The philanthropic mechanism of this campaign is both simple and effective: Andy Garcia, like the Hollywood celebrities in the previous campaigns, is offering voluntary use of his reputation and his image by serving as a Baume & Mercier ambassador for a full year – in exchange for the brand providing financial support to the charities of his choice.

The Brand’s muse has chosen the Jaeger-LeCoultre iconic Joaillerie 101

Diane Kruger at the 2010 Oscars Ceremony

(03/2010) Which woman inspired the first ladies’ watch from the Manufacture? Nobody knows. However, we do know that Jaeger-LeCoultre has always devoted considerable attention to ladies’ timepieces, in terms of both aesthetics and mechanism and that the muse could have been a beautiful actress. On March 7th, 2010, Diane Kruger chose Jaeger-LeCoultre timepieces to wear at the Oscars Ceremony and Party, Los Angeles, California. The Brand’s muse attended the Oscars for "Inglourious Basterds" the movie of Quentin Tarantino.

Many celebrities

Piaget supports the 25th anniversary of the Independent Film Festival

(03/2010) For the third consecutive year, the Swiss watchmaker and jeweler Piaget, renowned for its High Jewelry collections and for its expertise in ultra-thin movements that has become a hallmark of the Piaget style, is supporting the Independent Film Festival, in Los Angeles. Since its founding in 1874, Piaget stands for unique watchmaking and jewelry know-how allied with a pioneering spirit.

Player of the 20th century

Footballing legend Diego Maradona is Hublot's new ambassador

(03/2010) The watchmaking brand has just signed a partnership with Argentine footballer Diego Maradona. Argentina's current national team coach is also known as the "player of the 20th century" in honour of his exceptional career which has left its mark on the history of world football. This genius on the pitch, who has always demonstrated his taste for fine watches, is now part of the Hublot family. And from today, it will be a Big Bang Maradona that can be seen on the wrist of the "Hand of God"!

World-famous museums

A. Lange & Söhne continues as sponsor of the Dresden State Art Collections

(02/2010) A. Lange & Söhne is extending its commitment as sponsor of the Dresden State Art Collections for a further two years. The Saxony-
based watch brand, which enjoys a long tradition, has been supporting Dresden’s world-famous museums, including the “Historic Green Vault“, the “Old Masters’ Gallery“, and the “Mathematics and Physics Salon”, whose collection also includes historical Lange pocket watches, since 2006.

Artist Esther Shalev, 9 February to 6 June 2010

Jaeger-LeCoultre sponsors a seminal exhibition

(02/2010) In sponsoring artist Esther Shalev Gerz’ exhibition at the influential Jeu de Paume in Paris, Jaeger-LeCoultre pursues its patronage of contemporary art and photography. Jaeger-LeCoultre’s patronage of Esther Shalev Gerz’s exhibition is its latest in a long series of associations with major artists, which has included the shows, productions and publications of Cindy Sherman, Lee Friedlander, an Edouard Steichen retrospective, Richard Avedon, and most recently Tutto Fellini at the Jeu de Paume in 2009.

The world’s smallest mechanical movement still graces the world’s red carpets

Elisa Sednaoui wears a Joaillerie 101 to the 60th Berlin Film Festival

(02/2010) Elisa Sednaoui, a young French-Italian actress, attended the 60th Berlin International Film Festival, the “Berlinale”, from 11 to 21 February 2010, for the screening of the film “Indigène d’Eurasie” (Eastern Drift) by the Lithuanian director Sharunas Bartas. For the occasion, Elisa Sednaoui wore a Jaeger-LeCoultre timepiece: the Joaillerie 101 Manchette in white gold, onyx and diamonds driven by the world’s smallest mechanical watchmaking movement: the Calibre 101.

Wind of hope

Breitling supports the fight against noma

(02/2010) Breitling is delighted to announce that the humanitarian round-the-world tour, launched in 2009 to commemorate the feat achieved by Breitling Orbiter 3 ten years earlier, has already served to raise almost one hundred thousand euros (USD 140,000) to be devoted to fighting one of the most dreadful diseases to affect children.

Making way for the build up to the 34th!

The 33rd America’s Cup has drawn to a close

(02/2010) As Official Timekeeper of the 33rd America’s Cup and sponsor of Alinghi, Hublot has won its cup. The Swiss watch brand assesses this adventure positively, having witnessed an edge-of-seat competition between the two monsters of technology. The fastest won, for the visual pleasure of many fans worldwide.

Teenage Cancer Trust

Depeche Mode and Hublot Launch Auction

(02/2010) Depeche Mode and Hublot launch the auction of the most exclusive collector’s pieces in the history of Rock and Roll with all proceeds
donated to the Teenage Cancer Trust. Bidding begins February 8th and terminates February 24th. Twelve unique timepieces bearing the album artwork of Depeche Mode’s legendary studio albums will be sold via an online auction with all proceeds from the sale going to the Teenage Cancer Trust.

TIME HELPS

The Swiss luxury watch brand supports the FC Bayern Hilfe e.V.

(02/2010) Together with the multiple German champion, FC Bayern Munich, and as its “Official Timing Partner”, Ebel organized a “FCB-Players’ Night” at the Allianz Arena in Munich. Evening’s motto was: TIME HELPS! With this idea Ebel would like to make a contribution to the FC Bayern Hilfe e.V., a foundation which supports generously people who got innocently in distress.