Carrera de la Mujer

Baume & Mercier Team of 250 Women

(05/2010) Baume & Mercier’s first participation in the “Carrera de la Mujer” proved a remarkable success. The watch manufacturer managed to mobilize two hundred and fifty women willing to keep step with the pace set by the Baume & Mercier team. The splendid pink shade of the jerseys attracted plenty of attention along the pathways of the Retiro, the large park in central Madrid, and lent a welcome touch of color to an annual event that has become a well-established tradition.

King’s Cup 2010

Audemars Piguet Wins Battle of the Titans

(05/2010) After a week of intense competition the crowds were treated to a nail biting final show down with the Audemars Piguet team emerging as the victors to take the 2010 King’s Cup Elephant Polo held at Anantara Golden Triangle Resort in Chiang Rai. In the first few seconds of the game it looked as though King Power was set to be on track to win the series with Gustavo Yanez scoring the first goal of the finals.

Global Champions Tour

Jaeger-LeCoultre and the equestrian world

(04/2010) In 2010, the relationship between Jaeger-LeCoultre and the equestrian world is stronger than ever. For the next three seasons, Jaeger-LeCoultre is the official partner and time-keeper of the “Global Champions Tour” (GCT), the lead show-jumping competition that unites the best riders in the world.

Salone del Mobile with Marc Newson

Jaeger-LeCoultre: State-of-the-art watchmaking meets contemporary design

(04/2010) As part of the exceptional events of the Salone del Mobile in Milan, Marc Newson and Jaeger-LeCoultre presented their renewed cooperation at the Spazio Astoria. Introducing the exciting second chapter of the collaboration with Marc Newson, Jérôme Lambert – CEO of Jaeger-LeCoultre-, explained: “We gave him carte blanche, knowing his fantastic capacity to transform dreams in reality.

Celebrity Watch Auction May 3rd through May 24th

Audemars Piguet: The Time to Give Foundation

(04/2010) Audemars Piguet (North America) Inc. celebrates the opening of its 57th Street Flagship Boutique in New York and continued partnership with the Tony Awards® in true NYC style. What better way to celebrate the Big Apple than to invite the best and brightest from Broadway (Meryl Streep, Scarlett Johansson, and Hugh Jackman to name a few) to personalize 27 Audemars Piguet watches with their signatures and to auction the watches for charity?

New Big Bang

Hublot has renewed partnership with the Mexican Football Federation

(04/2010) Following the success of the Big Bang created for the Mexican Football Federation in 2007, Hublot CEO Jean-Claude Biver today presented the new edition to Javier Aguirre, the national team's trainer, on the pitch at the Estadio Azteca. The event was hotly anticipated by the entire Mexican football community. Hublot has renewed its prosperous partnership with the Mexican Football Federation.

Official Watchmaker of Formula 1

Hublot unveils the F1 TM KING POWER in Shanghai

(04/2010) 2010 Formula 1 TM Chinese Grand Prix Following on from the recent announcement that Hublot has been chosen as the "Official Watchmaker" of Formula 1TM, the brand presented the Official Watch of Formula 1TM, the F1 TM King Power in Shanghai today. Hublot was appointed the "Official Watchmaker" by the Formula 1TM umbrella organisation in March. This agreement provides access behind the scenes at F1TM. The prestigious world of motor racing is a source of fascination. It represents both cutting-edge technology, the ultimate in precision, control and top-level sport.

Maybank Malaysia Open 2010

Golfing with Audemars Piguet

(04/2010) For the second consecutive year, Audemars Piguet prides itself once again as the Official Timekeeper of the recent Maybank Malaysian Open 2010 (MMO2010) hosted at the perfect course of Kuala Lumpur Golf and Country Club – Malaysia’s leading golf course. Highlighting this year’s tournament, Audemars Piguet presents the Royal Oak Skeleton Perpetual Calendar, worth an impressive RM0,000.

Roland Garros French Open

Longines on the look out for future tennis champions

(04/2010) As official partner of the French Open at Roland Garros, the Swiss watch manufacturer Longines has decided to seek out future tennis champions this year. Sixteen children from all around the world will be playing in a mini-tournament leading up to an exciting mixed doubles final involving Gustavo Kuerten and Mary Pierce, who both won the French Open ten years ago.

The Radiomir Regatta 1/8th Second Titanio

Panerai Classic Yachts Challenge 2010

(04/2010) The association between classic yachting and Officine Panerai has been renewed for 2010, with the sixth edition of Panerai Classic Yachts Challenge, the most important international circuit of regattas reserved for vintage and classic sailing boats. For the 2010 edition, the circuit has grown thanks to new and prestigious regatta fields: for the first time, the historical British Classic Yacht Club Cowes Regatta (Isle of Wight, Great Britain) and the Corinthian Classic Yacht Regatta (Marblehead, USA) are also part of the circuit.

One car – two types of mobility

Carl F. Bucherer on board the UC? from Rinspeed

(03/2010) Following on from the versatile “iChange”, Rinspeed’s big news at this year’s Geneva Motor Show is the railroad-compatible “UC?” Carl F. Bucherer is not only backing Frank M. Rinderknecht’s latest project and the values central to his work – innovation, sustainability and passion – but has also supplied a Manufacture movement for the concept car.

Victory at the 2010 Snow Polo Cup in Spain

Jaeger-LeCoultre sponsors the first Snow Polo Cup in Spain

(03/2010) Team Jaeger-LeCoultre won the first edition of the Jaeger-LeCoultre Snow Polo Cup which took place in the Sierra Nevada (Granada) in Spain on March 13-14, 2010. Organized by the Santa Maria Polo Club from Sotogrande and sponsored by Jaeger-LeCoultre, this polo tournament is the first polo cup on snow in Spain.

BASELNEWS 2010

Oris watches and LIU Bolin: a new partnership in art

(03/2010) Swiss watch brand Oris has worked on an exciting project exploring the concept of time with emerging Chinese artist LIU Bolin.  The result is a series of stunning and thought provoking artworks, which will be presented at Baselworld 2010. Oris is known for its sponsorship in the field of music.  Now Oris’ engagement in culture has evolved to include the intriguing and compelling world of contemporary art.

BASELNEWS 2010

2010 FIA GT1 World Championship: Blancpain in Pole position

(03/2010) Blancpain is shifting up a gear by taking on the FIA World Championship in the GT1 category. The Manufacture in Le Brassus, in association with Reiter Engineering, will be competing as of next month with two Lamborghini Murciélago LP670 R-SV cars driven by multiple champion Peter Kox of the Netherlands and by European GT3 champion Christopher Haase. 10 races are scheduled and will take Blancpain to the world's finest circuits in Europe, as well as in the United Arab Emirates, in Africa and in South America.

BASELNEWS 2010

Hublot Big Bang Out of Africa promoting the African Wildlife Foundation

(03/2010) Through its new campaign which aims to highlight its women's collections, Hublot is proud to be associated with Veronica Varekova and her commitment to the African Wildlife Foundation. To support Veronica and her role with the AWF, Hublot has created the "Big Bang Out of Africa" from which a percentage of the sales will go to the Foundation, which over the last 50 years has been pursuing initiatives to protect Africa's communities, wildlife, endangered species and landscapes.