(03/2010) For the third consecutive year, the Swiss watchmaker and jeweler Piaget, renowned for its High Jewelry collections and for its expertise in ultra-thin movements that has become a hallmark of the Piaget style, is supporting the Independent Film Festival, in Los Angeles. Since its founding in 1874, Piaget stands for unique watchmaking and jewelry know-how allied with a pioneering spirit.
(03/2010) The watchmaking brand has just signed a partnership with Argentine footballer Diego Maradona. Argentina's current national team coach is also known as the "player of the 20th century" in honour of his exceptional career which has left its mark on the history of world football. This genius on the pitch, who has always demonstrated his taste for fine watches, is now part of the Hublot family. And from today, it will be a Big Bang Maradona that can be seen on the wrist of the "Hand of God"!
(02/2010) A. Lange & Söhne is extending its commitment as sponsor of the Dresden State Art Collections for a further two years. The Saxony-
based watch brand, which enjoys a long tradition, has been supporting Dresden’s world-famous museums, including the “Historic Green Vault“, the “Old Masters’ Gallery“, and the “Mathematics and Physics Salon”, whose collection also includes historical Lange pocket watches, since 2006.
(02/2010) In sponsoring artist Esther Shalev Gerz’ exhibition at the influential Jeu de Paume in Paris, Jaeger-LeCoultre pursues its patronage of contemporary art and photography. Jaeger-LeCoultre’s patronage of Esther Shalev Gerz’s exhibition is its latest in a long series of associations with major artists, which has included the shows, productions and publications of Cindy Sherman, Lee Friedlander, an Edouard Steichen retrospective, Richard Avedon, and most recently Tutto Fellini at the Jeu de Paume in 2009.
(02/2010) Elisa Sednaoui, a young French-Italian actress, attended the 60th Berlin International Film Festival, the “Berlinale”, from 11 to 21 February 2010, for the screening of the film “Indigène d’Eurasie” (Eastern Drift) by the Lithuanian director Sharunas Bartas. For the occasion, Elisa Sednaoui wore a Jaeger-LeCoultre timepiece: the Joaillerie 101 Manchette in white gold, onyx and diamonds driven by the world’s smallest mechanical watchmaking movement: the Calibre 101.
(02/2010) Breitling is delighted to announce that the humanitarian round-the-world tour, launched in 2009 to commemorate the feat achieved by Breitling Orbiter 3 ten years earlier, has already served to raise almost one hundred thousand euros (USD 140,000) to be devoted to fighting one of the most dreadful diseases to affect children.
(02/2010) As Official Timekeeper of the 33rd America’s Cup and sponsor of Alinghi, Hublot has won its cup. The Swiss watch brand assesses this adventure positively, having witnessed an edge-of-seat competition between the two monsters of technology. The fastest won, for the visual pleasure of many fans worldwide.
(02/2010) Depeche Mode and Hublot launch the auction of the most exclusive collector’s pieces in the history of Rock and Roll with all proceeds
donated to the Teenage Cancer Trust. Bidding begins February 8th and terminates February 24th. Twelve unique timepieces bearing the album artwork of Depeche Mode’s legendary studio albums will be sold via an online auction with all proceeds from the sale going to the Teenage Cancer Trust.
(02/2010) Together with the multiple German champion, FC Bayern Munich, and as its “Official Timing Partner”, Ebel organized a “FCB-Players’ Night” at the Allianz Arena in Munich. Evening’s motto was: TIME HELPS! With this idea Ebel would like to make a contribution to the FC Bayern Hilfe e.V., a foundation which supports generously people who got innocently in distress.
(02/2010) Snow and a festive, friendly atmosphere were part of the mix in Megève when the famous French ski resort hosted 250 professional and amateur golfers to the white-blanketed fairways of the Mont d'Arbois golf course for the 10th anniversary Vacheron Constantin Snow Golf Cup held from January 27th to 31st.
(02/2010) Today in New York, Hublot is very proud to present Veronica Varekova, ambassador for the African Wildlife Foundation. This talented and dynamic woman will embody the feminine expression of Hublot's spirit. The top model and the watch brand share the same values, which they wish to promote together.
(02/2010) The «star pilot» John Travolta, a keen aviation enthusiast with over 5,000 flight hours under his belt and who is certified on eight different types of aircraft, is reaffirming in 2010 his longstanding affinities with the brand symbolized by the winged B. He will in particular be featured in a Breitling advertising campaign, through a new visual created – like the previous ones - by American photographer Patricia von Ah.
(02/2010) Ulysse Nardin has been chosen as a sponsor of the prestigious Abu Dhabi Yacht Show 2010. An exclusive limited Edition watch named “Abu Dhabi Yacht Show” created by Ulysse Nardin pays homage to the company’s history related to the vast open seas since 1846 and to the modern City of Abu Dhabi located at the waterfront of the Persian Gulf.
(01/2010) Hublot's new ambassador, the Swiss cross-country skier Dario Cologna, has every chance of reaching the podium at the next Winter Olympic Games in Vancouver. Dario had a fantastic year in 2009, winning the "Tour de ski" - he is the first Swiss skier to claim this victory - and the overall ranking for the World Cup.
(01/2010) The Swiss watchmaking company IWC Schaffhausen celebrated its new Portuguese watch collection on the occasion of the SIHH in Geneva amidst a setting inspired by typical yacht design features. Prominent guests joined invited business partners for the “IWC Dinner” at the Espace Sécheron, where they were enthused by the premiere of the IWC product film starring Hollywood actor Jean Reno.