For its latest monobrand store, Tissot has chosen a location on ‘the world's most beautiful avenue', the famous Champs-Elysées in Paris. Neighbouring the flagship stores of the world's leading brands, the 100 square metre boutique opened its doors for the first time on July 8, 2010. An elegant Parisian facade encloses two floors of products. These accommodate eye-catching displays, as well as interactive presentations that enable visitors to experience the diversity and energy of the Tissot brand. And wrapping up the monobrand store package are a terrace and a café, where shoppers can relax and refuel.