(02/2000) The year 2000 is one of celebration: Mondaine Watch Ltd's 25-year collaboration with Migros, the exclusive distributor of the affordable and highly successful M-Watch in Switzerland where 5'000'000 have been sold since its launch. This year Migros is 75 years old and to commemorate its birthday, Mondaine introduces the jubilee M-Watch.
Swatch creates an universal time Swatch Internet Time
(10/1998) On October 23, 1998, the Swatch brand created a revolution: it reinvented time by launching a universal time, Swatch Internet Time. This divides a 24-hour day into 1000 beats (each beat corresponding to 1 minute and 26.4 seconds) and enables all the earth’s inhabitants to experience the same time at the same moment, wherever they happen to be, and irrespective of whether it is daytime or nighttime.