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Slim Shapes, High Standards The Montblanc Summit Collection

(11/2002) Simplicity meets luxury: these slim stainless steel casings, reduced to the essentials, are almost architectural in their purity. This sense of clarity is carried through in the design of the watch dials, which are available in a variety of colours, featuring the Montblanc logo in silver. Aesthetics based on understated elegance; meticulous craftsmanship as tangible proof of an unrivalled dedication to quality.

New Highlights, Classic Values Montblanc at the SIHH 2002

(09/2002) Montblanc – member of the Salon International de la Haute Horlogerie (SIHH) since 1997 and in the meantime successfully established within the watch market – in 2002 presented 56 new models, including two completely new lines. With the ”Profile Collection”, Montblanc for the first time unveiled a collection of rectangular ladies’ and men’s watches.

Elegant, feminine, rectangular The new Montblanc Profile Lady Quartz

(06/2002) With various designs of dial and strap the Montblanc Profile Lady Quartz is specifically tailored to a younger, fashion-oriented target group: the rectangular stainless steel casing with a bombée sapphire glass with anti-reflex coating can be combined with straps made of grained leather, satin or a classic stainless steel bracelet.

The first ladies' watch from Montblanc Première 2002: Montblanc Star Steel Lady Jewellery

(03/2002) The Montblanc Star Steel Lady Jewellery makes timekeeping a sensuous experience. The bezel is adorned with 49 diamonds totalling 0.8 carat, 7 diamonds mark the hours and the small chronograph faces are also edged with diamonds. A stainless steel casing with bombé sapphire glass with anti-reflex coating encloses the mother-of-pearl face. The alligator strap in pink, grey or violet with a rhodium-plated buckle is colour-coordinated with the face in rosé, white or delicate violet.

Precision timekeeping The power line from IWC

(04/2001) How does that headline go again? Men are more faithful than you’d think – we’ve never known one leave his IWC. The bad news for all the women who have a problem with the statement is that IWC has just brought out two more models on which men of taste and means can lavish their sincerest and most lasting affections.

Olympic Games THE IOC AND SWATCH GROUP LTD SIGN LONG TERM PARTNERSHIP

(01/2001) The Swatch Group Ltd. will be the Official Timekeeper and Results Service Partner for the Games of the XXVIII Olympiad in Athens in 2004, the XX Olympic Winter Games in Turin in 2006, as well as the 2008 Olympic Games and 2010 Olympic Winter Games. Following its success at the Atlanta and at the Sydney Olympic Games, the IOC selected The Swatch Group Ltd. to undertake the Timing and Scoring Services delivery and has also elected to extend their mandate to include On-Venue Results Services.

Milestones of timekeeping The OMEGA Museum Collection

(01/2001) The Omega Museum Collection arose from a desire to combine the historical milestones of timekeeping with the technology of the 21st century. The collection mainly targets collectors and aficionados of extraordinary watches. The first model is a new edition of a pilot's watch from 1938. Apart from changes to various technological details and materials to bring them up to date, the watch is the same as its predecessor.

Happy Birthday! M-Watch / Mondaine / Migros: 75 years - CHF 75.- - 7.5 years guarantee

(02/2000) The year 2000 is one of celebration: Mondaine Watch Ltd's 25-year collaboration with Migros, the exclusive distributor of the affordable and highly successful M-Watch in Switzerland where 5'000'000 have been sold since its launch. This year Migros is 75 years old and to commemorate its birthday, Mondaine introduces the jubilee M-Watch.

Swatch creates an universal time Swatch Internet Time

(10/1998) On October 23, 1998, the Swatch brand created a revolution: it reinvented time by launching a universal time, Swatch Internet Time. This divides a 24-hour day into 1000 beats (each beat corresponding to 1 minute and 26.4 seconds) and enables all the earth’s inhabitants to experience the same time at the same moment, wherever they happen to be, and irrespective of whether it is daytime or nighttime.

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