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Full of sex appealTAG Heuer

Four New Timepieces Expand TAG Heuer’s Collection for WomenBASELWORLD 2011 Preview: TAG Heuer Formula 1 Lady Chronograph

Dazzling, dynamic and audacious, the TAG Heuer Formula 1 Lady Steel and Ceramic Chronograph is the latest in TAG Heuer’s evolution of feminine design that is bold yet far from flashy, understated yet full of sex appeal. Four monochromatic models, with a larger 41mm chronograph circumference, extend TAG Heuer’s Steel & Ceramic watch collection, which debuted with immediate success in 2010. With signature style, sophistication and power appeal, TAG Heuer’s Formula 1 ladies’ timepieces are contemporary classics in the making.

Steel and ceramic convey a captivating blend of strength and delicacy by their very material nature, especially when offset with scintillating diamonds on the three jewelled models. Ceramic is an exquisite multisensory material, silky and smooth in texture yet extremely lightweight and unalterable: like a diamond, it cannot be scratched. It creates an eye-catching contrast when combined with pure stainless steel, as in the bracelet that holds secure by the stainless steel “butterfly” folding clasp – designed to be effortlessly opened and closed for women on-the-go. Always in the best of taste, no matter the circumstance, ceramic and steel express a clarity and composure that defines the TAG Heuer avant-garde woman – confident to be ahead of the curve with an alluring, innovative and playful spirit.
The diamond embellished TAG Heuer Formula 1 Lady Steel and Ceramic Chronographs feature 12 diamonds surrounding the dial, and 60 diamonds on the polished stainless steel and ceramic bezel. These jewelled TAG Heuer Formula 1 Lady Steel and Ceramic Chronographs assume another level of delicacy and link to the earliest feminine detailing present in TAG Heuer design.

The Formula 1 Lady Steel and Ceramic Chronograph is for the active yet urbane women with a fresh, glamorous and ready-for-fun personality. It is the timepiece for a determined woman who also understands that feminine appeal is a mixture of delicacy and strength. As TAG Heuer history advances, its women’s collection develops this seductive, timeless and signature paradox.

All informations about the watch fair: BASELWORLD