On the starting line with a brand new engineBaselworld 2018: The TAG Heuer CARRERA HEUER 02
A distinguished sporting milestone for this 1963 icon of the track. The TAG Heuer Carrera celebrated its half-century with abandon, eyes on the horizon and pedal to the metal. This automotive chronograph still clearly predominates in the annals of watchmaking success stories.
Avant-garde incarnate, from the first generation in the 1960s to the new Heuer 02 line, including the ultra-modern Connected Modular. An authentic living legend, this collection now welcomes its latest addition – the new TAG Heuer Carrera Heuer 02, available in 13 contemporary variants in steel, carbon, ceramic or gold with a metal, rubber, leather or ceramic bracelet, plus a 45 mm version with GMT function.
On the circuit since 1963
It's no coincidence that the new generation TAG Heuer Carrera has arrived at this particular moment. The chronograph has occupied pole position in the world of motor racing for 55 years. The collection takes its name from the legendary week-long "Carrera Panamericana" road race held in Mexico during the 1950s, a thrilling competition revived in 1988 as an annual rally for pre-1955 collectors' vehicles, and for which TAG Heuer is both partner and Official Timekeeper.
With competition in its DNA, the first Heuer Carrera chronograph, designed in 1963 for drivers, was an immediate international success thanks to the revolutionary design of its dial. For the first time, the ring securing the dial on the case featured the indispensable seconds scale, resulting in a larger display and improved legibility. Its specifications were based on wellestablished rules for ergonomics and clarity: the ridged crown enabled daily winding by hand, the push-buttons were easy to move, and the broad, minimalist dial featured clear indexes and sub-divisions, and slightly recessed counters.
In 1969, the Heuer Carrera was launched in an automatic version equipped with the famous calibre 11 with micro-rotor; at the time, Heuer was one of the few manufacturers capable of designing and producing such an innovative self-winding chronograph. Under the leadership of Jack Heuer, the brand again made its name as a pioneer by becoming the first watch company to sponsor Formula 1. Several legendary drivers chose to become ambassadors by wearing a Heuer Carrera chronograph.
TAG Heuer Carrera new generation
During its 50-year life, the TAG Heuer Carrera has taken various forms and incorporated numerous technical innovations to become an icon. Quintessentially avant-garde, it carries the brand's DNA, writing its history through the ages, from the minimalist version of the 1960s to the more recent mechanical and connected models. Sporty and modern, the new generation of TAG Heuer Carrera Heuer 02 automatic chronographs features the stylish lines of the 21st century Heuer Carrera models, rendered distinctive by their modular case and bezel with tachymeter scale. And the cherry on the birthday cake – the millennial TAG Heuer Carrera has a new motor: the Heuer 02 calibre. Thus equipped, it reprises the original 3-6-9 counter layout from 1963. Chronograph minutes and hours at 3 o'clock and 9 o'clock, permanent small second at 6 o'clock and date window at 4.30. Punctuated with luminescent baton hands and indexes, the skeleton dial is integrated in a 43 mm diameter modular case, water-resistant to 100 metres and available in several versions – steel, carbon, ceramic or gold. A total of 13 new versions, including one with a GMT function, and a range of straps and bracelets in rubber, leather, metal or ceramic with deployant buckle.
Heuer 02 calibre
The skeleton dial with sapphire case-back is a characteristic feature of the more recent TAG Heuer Carrera models. It reveals a state-of-the-art movement designed in-house: the Heuer 02 calibre. Paired with the iconic Heuer Carrera, this automatic manufacture chronograph, developed and produced by TAG Heuer, incorporates 168 components, including a column wheel and a vertical clutch – signature Haute Horlogerie features. Modern, accurate and reliable, this mechanical movement oscillates at a frequency of 4 Hz and has an 80-hour power reserve stored in a singe barrel. It has been specifically designed in an industrial production context, and with the aim of simplifying the assembly and after-sales service operations.
To celebrate the anniversary of the Heuer Carrera, TAG Heuer has issued a special edition book called Ahead of its time. Recounting the highlights of this signature collection and the models that have sealed its legendary status, the book describes how the often-pioneering Heuer Carrera chronograph, which is now synonymous with the brand, became universally recognised as an icon. This 4500-piece edition is available in the brand's boutiques, and can be ordered from www.tagheuer.com in certain markets.