Watch campaign of the yearA. LANGE & SÖHNE is awarded
Last night, A. Lange & Söhne has been awarded in Geneva for a film which accompanied the launch of the RICHARD LANGE "Pour le Mérite" in January 2009. The Saxonian watch brand received the prize of the jury in the category “Watch Campaign of the Year – Digital” on the occasion of the "Watch of the Year Award 2009" in Switzerland, hold by the Swiss watch magazine "Montres Passion”.
The awarded film "Magic Hands – Experience Saxon Watchmaking Artistry“ had convinced the jury straightaway, especially by "the clearness of the message, the elegance in its communication with the help of magic and the creativity of the hands".