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Unique duelPorsche Design

Design Duel wins new awardPorsche Design film receives Intermedia Globe in Gold

The image film from the Porsche Design Group has reaped international recognition once again. The jury at the World Media Festival 2011 awarded the Intermedia Globe in Gold to the film entitled "Form and Function - The Battle", launched last year. The unusual staging of the design duel won the "Public Relations: Company Philosophy and Portrait" category, against a total of 60 competitors from more than 30 countries. The official award ceremony will take place on 18th May in Hamburg.

The Intermedia Globe in Gold is the fifth award for the four-minute image film from the luxury brand Porsche Design. Back in March, it won the iF communication design award 2011 in the category "Moving Images". At the beginning of the year, the short film won the World Luxury Award 2010 in Gold and the Good Design Prize 2010 in Silver from the Deutsche Designer Club, as well as the international Mercury Excellence Award 2010/11 in Silver.

The short film can be viewed online at The focus is on the unique staging of the philosophy of Porsche Design. It depicts the eternal design controversy between form and function. A conflict brought to life by Hollywood actors Billy Zane ("Titanic", "Cleopatra" and "Back to the Future") in the role of Form and Karel Roden ("The Bourne Supremacy", "15 Minutes" and "Hellboy") as Function. The short film, presented as a classic stage play, springs plenty of surprises with a tense duel of words as well as the unusual perspectives and camera cuts.

The unique duel based on the design philosophy of Porsche Design takes place in a completely dark room. The aim of the film is to do away with the mistaken notion that form always simply follows function. In the ideal world of Porsche Design, the two meet eye to eye. One cannot work without the other. A truly excellent product fulfils both of these demands. In the image film, Form and Function fight ceaselessly over the importance of their tasks. They create a friction which is essential to allow the creation of the very best product in the end.

However, the products only take a supporting role in the film. The focus remains on the cynical and entertaining duel of words between Form and Function. An homage to the design philosophy of Professor Ferdinand Alexander Porsche, the founder of the luxury brand Porsche Design, and his motto: "If you analyse the function of an object, its form often becomes obvious."

Porsche Design is a luxury brand with a particular focus on technically inspired products. The Porsche Design brand was established in 1972 by Professor Ferdinand Alexander Porsche. The products stand for functional, timeless and purist design, characterised by their technical innovation. The product portfolio includes watches, sunglasses, luggage, a fashion collection for men and women as well as sports apparel, electronic products and a men's fragrance line. All the products under the brand are designed at the Porsche Design Studio in Zell am See (Austria) and are available worldwide in the company's own stores, franchise stores, shops-in-shops, high end department stores and exclusive specialist retailers.