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Jean-Claude BiverHublot

The Art of FusionHublot inaugurates its first stand-alone flagship store in China

Hublot hosted the Grand Opening ceremony of its first flagship store in Beijing, China located on prestigious Wangfujing Street. The launch held in the presence of Mr. Jean-Claude Biver, CEO of Hublot, and Mr. Jet Li, internationally acclaimed movie star, Chinese martial arts champion, philanthropist / social sector leader and founder of the One Foundation, Hublot announced Jet Li as another legendary ambassador for its brand, following Diego Maradona, Ayrton Senna’s family and Institute, Manchester United football team and others.

The Flagship Store inherits The Art of Fusion - Hublot, the Swiss luxury brand which brings the "Art of Fusion" and a passion for unexpected combinations, announced the opening of its 3rd and largest boutique in China with 100 square meters. It follows the 1st boutique at Plaza 66 in Shanghai and the 2nd at Intercontinental Hotel in Dalian. The Flagship Store is located at the entrance of the prestigious Wangfujing Street in the premium Oriental Plaza, one of most prosperous iconic shopping malls in downtown Beijing. The store inherits « the Art of Fusion » philosophy with an ingenious combination of steel, carbon fiber, aluminum and singular alloys with wood, leather, rubber and glass, and features a contemporary original look for a unique retail experience.

About the opening in Beijing, Jean-Claude Biver, CEO of Hublot, declared: “Each opening reflects the great vitality and fantastic expansion of Hublot, with every month seeing the inauguration of new exclusive locations in the most prestigious settings around the world. Totaling 30 boutiques by the end of this year, including Paris Place Vendôme and New York on Madison Avenue, Hublot has never been so strong and successful as it is today”.