Temporary Boutique in MunichJeweller Bucherer to become a Jaeger-LeCoultre Boutique
From July 16th-24th, take advantage of the once-in-a-lifetime opportunity to purchase the watch of your dreams in a Jaeger-LeCoultre Boutique in Germany. For ten days, Bucherer in Munich’s Weinstrasse will be transformed into a Jaeger-LeCoultre Boutique, from the shopfront to the interior design and even the watches themselves.
This is only the second time that Jaeger-LeCoultre will have adopted the concept of a temporary Boutique in Europe. Remodelling the Bucherer store will take an entire day, but in the end, both the shopfront and the interior will be indistinguishable from a “real” Jaeger-LeCoultre Boutique. Inside, over eighty Jaeger-LeCoultre watches will await visitors. A wide selection of watches from every Jaeger-LeCoultre product line will be available, including the Reverso, Master Compressor, Memovox, Duomètre, AMVOX and Atmos models. In addition, several highlights from the Haute Joaillerie and Haute Horlogerie collections will be on show.
For the entire ten days, visitors will be able to marvel at the world’s smallest movement: the Calibre 101. Developed in the Manufacture’s workshops in 1929, it weighs just under one gramme. Only a handful of watchmakers possess the skill necessary for assembling such a masterpiece of precision. Also featured will be a calibre collection display with forty different movements, each one a small masterpiece in itself. Whether round, or angular, simple or highly complex, each movement was designed in the Jaeger-LeCoultre Manufacture and is part of the current collection. No other watch Manufacture offers such a broad spectrum of movements.
Both Bucherer and Jaeger-LeCoultre employees will be available to ensure that everyone finds the watch of his or her dreams.
Jaeger-LeCoultre Temporary Boutique
Monday – Saturday
10 a.m. – 7 p.m.