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Pierce Brosnan

20th James Bond movie: Die Another DayOMEGA backs Bond for fourth time

OMEGA today confirmed that it will be associated with the forthcoming 20th James Bond movie "Die Another Day". James Bond actor and OMEGA ambassador Pierce Brosnan attended a press conference to talk about the association and present a new limited-edition of the OMEGA Seamaster watch worn by James Bond in the movie.

Following its highly successful involvement in the past three Bond movies Goldeneye, Tomorrow Never Dies and The World is Not Enough, OMEGA announced a continuation of its partnership with James Bond for the 20th Bond movie "Die Another Day", scheduled for release towards the end of the year. The movie will once again see Pierce Brosnan wearing the familiar OMEGA Seamaster Professional, naturally modified to incorporate life-saving features for the secret agent.

The press conference was held at the exclusive London hotel Claridge's, where a unique exhibition presenting watches from the previous Bond movies - as well as one of the hovercrafts used in Die Another Day as a taste of things to come - awaited media representatives prior to the press conference. Once OMEGA President Stephen Urquhart had opened the press conference with a brief introduction to OMEGA and its association with James Bond, Pierce Brosnan took the stage to talk about his association with the brand since 1995, recalling some of the memorable public appearances he had made with OMEGA around the world.

The climax of the presentation came when Brosnan jokingly suggested turning the bezel of his OMEGA Seamaster Professional to see whether it would set off an explosion like it does in the movie. Much to everyone's surprise, a small blast was triggered slightly off stage. As if the entire press conference had suddenly been transported into the middle of a Bond movie, a stunning model appeared with a gift for Pierce Brosnan: an OMEGA Seamaster Professional that has been specially produced to commemorate this year's 40th anniversary of James Bond. It was only fitting that Pierce Brosnan should receive watch number one in a limited series of... 10,007 pieces.