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Face of New Epoch

BASELNEWS 2010A. Lange & Söhne: LANGE ZEITWERK wins red dot design award

The LANGE ZEITWERK is the first mechanical wristwatch with a truly eloquent jumping numeral display. With a completely innovative watch concept the “Face of New Epoch in Timekeeping” marks a further milestone in the history of A. Lange & Söhne. And to prove it, it has just won its second major international design prize: the renowned “red dot design award” in the “product design” category.

The “red dot” seal of quality has been awarded annually by the Design Zentrum Nordrhein Westfalen since 1955 in recognition of internation- ally outstanding product design. It is thus not only one of the oldest design awards in the world, but also one of the most important. On 8 March 2010 in Essen, out of 4,252 products submitted from 57 countries, the jury of 30 internationally recognised design experts presented the coveted prize to the LANGE ZEITWERK in the jewellery, fashion and luxury articles section.

Only 10 days later, the LANGE ZEITWERK received its 11th award in Basle: the 2nd prize of Germany’s “Watch of the Year” election.

Here is a list of all eleven awards:

• “Watch of the Year” at the “Salón International Alta Relojería” (SIAR), Mexico

• Winner of the “MunichTime Award” in the category “Complicated Mechanics”, expert jury vote

• Winner of the “MunichTime Award” in the category “Complicated Mechanics” audience vote

• 2nd prize at the “ViennaTime”, in the category “Complicated Mechanics”, expert jury vote

• “L’Aiguille d’Or” at the Grand Prix d’Horlogerie de Genève 2009

• "Best Design“ at the MPP Arabia Premier Watches, Jewellery & Pens Awards 2009, Bahrain

• “Good Design Award” from the Chicago Athenaeum Museum of Architecture and Design

• “Goldene Unruh 2010”, 2nd prize at Germany’s Golden Balance Awards in the category “Watches over 25,000 euro”

• “Watch of the Year 2009” by the registered users of TimeZone

• “Red dot design award 2010” in recognition of internally outstanding product design

• Germany’s “Watch of the Year”, 2nd prize