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Gumball 3000 Car RallyARMIN STROM to serve as official 2015 watch partner

Swiss watch manufacturer ARMIN STROM will serve as the official 2015 watch partner for Gumball 3000 – the world-renowned supercar rally that travels across multiple continents.

During the 2015 event, to be held May 23-30, car enthusiasts will navigate from Stockholm to Las Vegas, via Oslo, Copenhagen, Amsterdam, Reno, San Francisco and Los Angeles. ARMIN STROM's sponsorship will include exciting events throughout the year, including concerts and car shows, as well as the design and creation of exclusive, limited-edition, Gumball 3000 timepieces.

"We really admire car and engine design, as it relates so closely to watchmaking," says ARMIN STROM owner Serge Michel. "Gumball 3000 enthusiasts appreciate our approach to watchmaking, which is to show the mechanical engineering of the watch by revealing the movement from the dial side.”

"We’re excited to have found such an exclusive and outstanding watch brand that will interpret our spirit and vision into the Gumball 3000 watch designs," said Maximillion Cooper, English entrepreneur and Gumball 3000 founder. " I look forward to working with them on the design of the custom timepieces."

Founded in 1967 by master skeletonizer, Armin Strom, the independent company prides itself on producing watches that embody the finest watchmaking practices, using the most innovative technology available. In 2006, Armin Strom was transformed into a completely vertical manufacturer, debuting its first in-house movement in December 2009.