Preview BASELWORLD 2013License cooperation: FC Bayern München / MADISON NEW YORK
The sportiest Candy Time of all times is on its way! MADISON NEW YORK and FC Bayern München start an exclusive license cooperation. With four new models this special edition of the famous Candy Time by MADISON NEW YORK Collection – already successful in over 50 countries worldwide – goes on sale in November.
Sporty, colorful, and light – MADISON NEW YORK’s Candy Time Collection has evolved in recent years into a worldwide fashion trend. Now, due to this exclusive and international license cooperation with FC Bayern München a special edition of the successful watch collection has been created, which will inspire all the FC Bayern München fans around the world. Four new models have emerged from this promising license cooperation, common to all is the FC Bayern logo on the dial.
The design of the watches corresponds to the classic candy-time look, the color scheme is inspired by the colors of FC Bayern München: White with a white bezel, white with a red and white bezel and red details, black with a black and red bezel and red details as well as navy blue with a navy blue bezel. The special collection Candy Time for FC Bayern München is available at retailers worldwide as of November 1, 2012 for EUR 49,90/ USD 64,90/ HKD 499/ CNY 399.
"Candy Time is the perfect licensee for FC Bayern München. We were inspired not only by the casual style and the quality of Candy Time watches, but also by the international approach, MADISON NEW YORK follows. Soon, our fans will be able to buy the Candy Time for FC Bayern München collection worldwide, for example in the MADISON NEW YORK-store in Hong Kong, "says Karl-Heinz Rummenigge, CEO of FC Bayern München.
“The entire Madison team is pleased about the license cooperation with a global player like FC Bayern München. FC Bayern München is a globally recognized premium brand that meets the highest demands. We are confident that the success of Candy Time will be further strengthened by the four FC Bayern models,” says Martin Lieberz, Managing Director of MADISON NEW YORK.