BASELWORLD will be a creative highlight in terms of stand architectureNew dimensions to stand building at BASELWORLD 2013
The exhibitors at BASELWORLD 2013 are using the opening of the new hall complex in Basel as an opportunity to present their brands on new stands. The exhibiting companies will be integrating their products in a new brand world in order to offer visitors a commensurate experience.
As of April 25, 2013, guests at BASELWORLD can expect an unprecedented variety and quality of stand architecture.
For design enthusiasts too: new exhibition stands on 95,000m²
In Hall 1, which houses the 'Global Brands' in the watch and jewellery industry, there will be exclusively 2 and 3-storey stands to marvel at. These have been specially designed for BASELWORLD 2013 by eminent architects and creative stand designers. These projects have not only meant an exceptional investment for the exhibitors but have also constituted a major challenge for the companies entrusted with their implementation. The show will thus feature a greater concentration of creative ideas for exhibition stand architecture than has ever been seen before.
Investment in the future of BASELWORLD
For BASELWORLD 2013, the MCH Group is investing some CHF 430 million in the new exhibition complex designed by architects Herzog & de Meuron. According to the show management, the exhibitors are investing the same amount again in their new stands. With this long-term commitment, the exhibitors are demonstrating their strong conviction that BASELWORLD is, and will remain, the industry event not to be missed.