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Watches outside the mainstream taste a.b.art awarded the «red dot design award winner 2009» prize!

(04/2009) Compared to other Swiss watch brands a.b.art is a youngster. But despite its youth it’s already well known for high-quality design. The unostentatious and minimalistic composition, the use of unobtrusive materials and the authentic presentation are features of the strong personality of the new brand.

Celebrating Monaco’s Past & The Present: Steve McQueen and Lewis Hamilton - The Duel

(04/2009) To celebrate the 40th anniversary of the mythic Monaco, TAG Heuer has created Steve McQueen and Lewis Hamilton: The Duel, a cinematic showdown between Steve McQueen, the man who wore the iconic chronograph first, and Lewis Hamilton, the man who wears it now. The film uses advanced special effects to pit the two TAG Heuer ambassadors against each other in a virtual race on the storied track of Le Mans, where the Monaco first caught the world’s attention.

Rado launchs Radostar

(04/2009) The iconic Swiss watchmaker Rado, a key media partner at Salone del Mobile 2009, will be making full use of this year’s event in Milan to officially launch its exciting new initiative, radostar.com. The radostar.com site has been conceptualized and produced purely with young creatives and international design students in mind.

A perfect watch - Junghans Aviator Chronograph

(04/2009) The new Aviator Chronograph model makes a positive impression from the first glance. In deep black throughout with case and bracelet in PVD-coated stainless steel, the chronograph demonstrates what it stands for: a distinctive, sporty watch with functional equipment. The multi-frequency radio-controlled movement J615.97 combines the advantages of analogue time display with digital date and weekday display.

Sporty timepiece Second time zone - Hamilton Seaview GMT

(04/2009) The Seaview GMT applies alternative functionality to this elegantly sporty timepiece with its facility to accommodate a second time zone. And since over 70% of the earth’s surface is covered by ocean, this capability is particularly useful to nautically-minded wearers. The GMT function looks like the historical ships’ telegraphs known as chadburns, where the ship’s direction and speed were revealed through a metal barrell surround.

Masterpiece of innovation 40 years ZENITH El Primero: El Primero’s limit is that there is no limit!

(04/2009) El Primero, symbol of excellence, is the first integrated automatic chronograph movement capable of measuring short periods of time with one tenth of a second accuracy. 1969, the world, eyes riveted to the TV screens, followed with bated breath Neil Armstrong’s the first steps on the moon. The public was tremendously excited by the conquest of space, the dream of absolute and limitless freedom that unites all people.

FC-700-caliber Frédérique Constant maximizes the Manufacture concept

(04/2009) Frédérique Constant is proud to introduce its new Maxime Manufacture Automatic. In addition to the successful Heart Beat Manufacture collection, Frédérique Constant now announces a new chapter in its history of in-house developed movements. Five years ago, in 2004, Frédérique Constant entered the elite circle of Swiss watch brands that develop and produce their movements in-house.

Fabulous charm and craft tradition in a perfect creation Milus MONOCERA Haute Joaillerie Enamel & Diamonds

(04/2009) As deep blue as the evening sky, this jewellery watch from the Swiss watchmaker Milus inspires one to dream. In the MONOCERA Haute Joaillerie “Enamel & Diamonds”, the most precious materials have been combined by the very highest skills of jeweller and craftsman to create a perfect symphony. The cobalt blue areas in enamel “Grand Feu”, produced by traditional methods, stand out like small islands, surrounded by a flood of white diamonds.

Xemex Concept One Chronograph Watch

(04/2009) The Xemex Concept One Chronograph watch has been designed by famous Swiss artist Ruedi Külling. The artist became the winner of the Chicago Athenaeum’s Good Design Award 2008. Ruedi Külling designed the case of the new Xemex watch that is sure to attract a great deal of attention.

More than 450 images Must-have reference: BREITLING THE BOOK

(04/2009) A specialist in chronographs and technical watches, Breitling has also shared the finest hours in the conquest of the skies. For the very first time, a magnificent new publication tells the detailed story of this grand adventure so inseparably entwined with that of modern times. Based on new historical research and enlivened by more than 450 images, including numerous original documents, Breitling The Book is destined to become a must-have reference work for brand lovers, as well as for devotees of watchmaking, chronographs and aviation.

Tissot Glam Sport - Feminine charm that can take the pace

(04/2009) The Tissot Glam Sport proves that elegant appearances and athletic lifestyles do go hand in hand. This proudly feminine timepiece integrates smooth lines and finishes to make a confident, subtly sporty statement. It is the perfect timekeeper for contemporary women who perform handstands in the gym, their agendas, or both.  

New collection CIMIER at the Baselworld 2009

(04/2009) On the occasion of this year’s Baselworld, which closed its gates on April 2nd, CIMIER presented the companies newest models from the atelier in Zug. Not only the novelties captured the audience’s attention - the new and enhanced CIMIER stand was equally praised.

Roots in the past New nautical landmarks - the Hamilton Seaview AutoChrono

(04/2009) The Seaview AutoChrono gives classic sophistication an appealing kick. This turns it into a hero of the present, with its roots in the past, mixing heritage with modernity. Sophistication clearly expresses itself through dials featuring a Côtes de Genève finish, simultaneously reminding of the watch’s nautical theme with their own small waves.

MeisterSinger Unomatik The first single hand watch with power reserve display

(04/2009) The first series of MeisterSinger single-handed watches with automatic mechanism express a unique aesthetic. These watches convey their character as a measuring instrument to its ultimate limit. The precise markings evoke millimetre accuracy, as does the power reserve indication. The large dial is of convincing clarity, the 45-mm casing is even chunkier than other MeisterSinger watches.

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