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Perfect match for highest challenges Certina DS Action Chrono - A new date with extreme sport

(05/2009) Watchmaking and extreme sport are kindred fields where mastery and intensity are daily requirements, and where innovation and technological skill meet in a tight race against time. With its latest DS Action collection, Certina reaffirms its audacious trajectory and brings out a watch that is simply a perfect match for the highest challenges in sport. Indeed, this new gents chronograph reveals daring and resolutely modern lines which once again prove that at Certina, time and design strike a perfect rhyme.

Beauty of the night - The Baignoire Watch

(05/2009) Beauty of the day and beauty of the night, the Baignoire watch is stylishly suitable for all occasions. A legendary Cartier timepiece for ladies, whose timeless femininity has been renewed by an injection of character and energy. Its streamlined silhouette, uncompromising look and simple design offer flawless elegance... A lesson in style for this new generation of a great Cartier classic, whose perfect oval shape and gracefulness make it the jeweller's most Parisian creation.

WATCH BRAND VICTORINOX SWISS ARMY LAUNCHED ITS APPLICATION FOR THE iPHONE

(05/2009) Victorinox Swiss Army is the first watch company to introduce its timepieces interactively on the iPhone to the 25 millions of estimated users in 2009. Indeed, an application to upload for free in the « App Store » of Apple has been developed and is already available since Tuesday, March 24, just before the beginning of the 2009 edition of BaselWorld, the Watch and Jewelry Show in Basel, Switzerland. Thanks to this application, the iPhone users will be able to live a « never seen before » brand experience.

LANGE ZEITWERK - Face of a new era

(05/2009) “When it is dark enough you can see the stars” – a quote by Ralph W. Emerson was used as a teaser at the top of the invitation to Berlin promising nothing less than the opening of a new chapter in the history of A. Lange & Söhne. About 200 jewellers and journalists from all over the world followed the mysterious invitation to an undisclosed location and allowed Lange to take them on an expedition from darkness to light.

Limited edition Erotic insights: KUDOKE 69

(05/2009) Erotic watches had always been a popular accessoire not only among men. Whether enamel dials painted with erotic scenes or elaborate techniques to make these scenes visible within the movement – this theme has been taken up in many variations. The independent watchmaker and skeletonizing artist Stefan Kudoke has now created a limited edition which does not only offer a deep insight into the technique of the movement.

Perpetual motion reinvented . Jaeger LeCoultre Atmos 561 by Marc Newson

(05/2009) The world’s only clock movement that runs on thin air has reached its eightieth birthday. Created to celebrate this landmark occasion, the Atmos 561 by Marc Newson is completely balanced and simple in design, as unexpected as it is obvious, yielding a spare form that borders on a sketch.

New face for Breitling Cockpit und Cockpit Lady

(05/2009) A pencil stroke, a master stroke: Breitling gives its Cockpit and Cockpit Lady models a whole new face by redesigning their dials in a manner imbued with refinement and elegance. A dynamic move that further reinforces their character, while weaving particularly close ties between the men's model and the ladies' version.

Balanced and perfectly proportioned watch-design Maurice Lacroix Miros - Free-Spirited, Striking Aesthetics

(05/2009) The Miros impresses with its free-spirited, striking, and most of all sophisticated aesthetics. These characteristics now have been accentuated even further by the Maurice Lacroix’ designer. The lines of the simple, elegant case have become more fluid. The rims protecting the screw-in crown softly transition into rounded watchband joints.

Functional and elegant Ready for action: Swarovski OCTEA Sport

(05/2009) With its pure, balanced lines, “Octea Sport” propels Swarovski into the very selective universe of fashion watchmaking. Inspired by diving watches, this sporty timepiece combines the reliability of a Swiss quartz calibre movement with the delicacy of crystal. Poetically capturing light, this watch makes transparency a very glamorous asset indeed. In a world where personality expresses itself in daily life, Swarovski has designed a timepiece hinting at excess.

The new Buler Sky Hero

(05/2009) The “Sky Hero” Chronograph collection combines elegant design with practical functions.  This collection is designed for those watch lovers who appreciate a sporty yet stylish watch. The “Sky Hero” case and bracelet are made of top grade stainless steel.  The dial is available in silvery white, black or brown colour and features 3 small counters, which perform the functions of a 12-hour counter, 30-minute counter and 60-second counter.

The Cirque Animalier de Cartier Collection

(05/2009) The Cirque Animalier de Cartier collection embodies a round-the-world tour that began in Asia last year and has now reached American shores: an eagle, crocodile and raccoon have joined the magic circle of this enchanted world. A parade of emotions characterises these three original examples of pure jewellery craftsmanship, each available in limited, numbered editions.

New limited edition: Epos 3384 Limited Edition

(05/2009) In 2009, Epos is presenting the Ref. 3384, a new limited edition of the ‘Collection sportive’. This exclusive special edition is restricted to 118 watches worldwide. The automatic Valijoux 7750 chronograph movement is luxuriously decorated with a pearl finish and blued steel screws. This avant-garde watch epitomises not only pure power, luxury and good taste but also strength and durability.

Dive instrument maximizing the user’s sporting moments LINDE WERDELIN LAUNCHES: The One

(05/2009) The One is the classic watch of the LINDE WERDELIN collection featuring all the basic characteristics found across the models. The new version of the One features a redesigned ‘toned down’ dial keeping its design as minimalist as possible making it easier to read, while the bezel is brushed giving a softened feel to it.

The new WYLER GENÈVE CODE-S Chronograph

(05/2009) Wyler Genève presents a brand new chronograph collection that retains the brand’s distinctive identity. A total of 17 different models are available initially, in 18-carat red gold or stainless steel. In a clear move to appeal more to female watch lovers, more than half of the new models have a resolutely feminine character.

Oris Big Crown Telemeter Chronograph - A Pilot’s Watch Measures Time and Space

(05/2009) It’s best to fly around thunder storms – and the new Oris Big Crown Telemeter makes that even easier. The seconds counter measures the time between lightning and thunder or between another optical and acoustic event; the extension of the stop seconds counter records the distance between events on the telemeter ring of the bezel.

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