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Precision timekeeping The power line from IWC

(04/2001) How does that headline go again? Men are more faithful than you’d think – we’ve never known one leave his IWC. The bad news for all the women who have a problem with the statement is that IWC has just brought out two more models on which men of taste and means can lavish their sincerest and most lasting affections.

Olympic Games THE IOC AND SWATCH GROUP LTD SIGN LONG TERM PARTNERSHIP

(01/2001) The Swatch Group Ltd. will be the Official Timekeeper and Results Service Partner for the Games of the XXVIII Olympiad in Athens in 2004, the XX Olympic Winter Games in Turin in 2006, as well as the 2008 Olympic Games and 2010 Olympic Winter Games. Following its success at the Atlanta and at the Sydney Olympic Games, the IOC selected The Swatch Group Ltd. to undertake the Timing and Scoring Services delivery and has also elected to extend their mandate to include On-Venue Results Services.

Milestones of timekeeping The OMEGA Museum Collection

(01/2001) The Omega Museum Collection arose from a desire to combine the historical milestones of timekeeping with the technology of the 21st century. The collection mainly targets collectors and aficionados of extraordinary watches. The first model is a new edition of a pilot's watch from 1938. Apart from changes to various technological details and materials to bring them up to date, the watch is the same as its predecessor.

Happy Birthday! M-Watch / Mondaine / Migros: 75 years - CHF 75.- - 7.5 years guarantee

(02/2000) The year 2000 is one of celebration: Mondaine Watch Ltd's 25-year collaboration with Migros, the exclusive distributor of the affordable and highly successful M-Watch in Switzerland where 5'000'000 have been sold since its launch. This year Migros is 75 years old and to commemorate its birthday, Mondaine introduces the jubilee M-Watch.

Swatch creates an universal time Swatch Internet Time

(10/1998) On October 23, 1998, the Swatch brand created a revolution: it reinvented time by launching a universal time, Swatch Internet Time. This divides a 24-hour day into 1000 beats (each beat corresponding to 1 minute and 26.4 seconds) and enables all the earth’s inhabitants to experience the same time at the same moment, wherever they happen to be, and irrespective of whether it is daytime or nighttime.

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