Montres Charmex SA, a watch manufacturer situated in Liestal, Switzerland, has come up with a new website these days: http://www.20000feet.com. The title of the site indicates a new world record for diving watches – most likely to be presented during the upcoming BASELWORLD 2009. The 20’000 feet are roughly equivalent to some 6’000 meters – which would indeed be a new world record, beating the one Rolex set in 2008 with “only” 3’900 meters.