On 3rd December 2010, the Comité Vendôme and Hublot will light up the Vendôme Column to mark the monument's bicentenary (it was erected by Napoleon I in 1810 to commemorate his Grande Armée). At 17.30, Jean-Claude Biver, Hublot's CEO, will press the button: this is a major first as the Vendôme Column – unlike other monuments such as the Eiffel Tower - has never before been illuminated.