Maurice Lacroix

The unique impact of a graphic skeleton Baselworld 2018: The Maurice Lacroix AIKON Automatic Skeleton

In a freshly restyled AIKON case, Maurice Lacroix has fitted a new manufacture, openworked, automatic caliber of unique design. True to its vocation of manufacturing high quality timepieces at an affordable price, deeply rooted in urban and contemporary culture, Maurice Lacroix introduces AIKON Automatic Skeleton.

Maurice Lacroix enters its blue period BASELWORLD 2017: The Aikon Chronograph 44 mm

In the 1990s, Maurice Lacroix launched the Calypso quartz watch whose instantly recognisable forms quickly made it an icon. In 2016 the company returned to this cult timepiece, honed its design in keeping with current trends and renamed it, appropriately, the Aikon.

Can you resist gravity? Preview BASELWORLD 2014: The Maurice Lacroix MASTERPIECE GRAVITY

In the past major discoveries have been made by observing life from a different perspective, questioning all seemingly given facts and, at times, challenging convention with creative genius. This is a culture familiar to Maurice Lacroix.

Sporty lines Preview BASELWORLD 2014: The Maurice Lacroix Pontos S Supercharged

Many timepieces are bought by individuals who wish to express their own personalities with bright and youthful styling cues. This latest bold timepiece from Maurice Lacroix, the PONTOS S Supercharged, is a good-looking watch that fuses contemporary aesthetics and sporty lines.

The inspiration of contemporary mechanical watchmaking BASELWORLD 2013: The Maurice Lacroix Masterpiece Worldtimer

With its international elegance and appeal, the new Masterpiece Worldtimer watch concentrates in its 42 mm diameter all the sophistication of travel, the call of distant horizons, the mastery of a world in perpetual movement.

Inspiration of contemporary mechanical watchmaking BASELWORLD 2013: Maurice Lacroix Masterpiece Le Chronographe Squelette

An unusual design housed within a generously-proportioned case diameter of 45 mm. A skeleton watch that reveals the anatomy of time with its Manufacture movement, the ML106 caliber. The most recent version of the Masterpiece Le Chronographe Squelette commands respect. Its precise mechanics and updated appearance are the cornerstones of an undeniably contemporary collection.

The essence of the watchmaker's art BASELWORLD 2013: Masterpiece Tradition - classic, elegant, contemporary

Swiss quality and fine watchmaking are terms that perfectly describe the five new contemporary models in the Masterpiece Tradition line, a development of the long-established Masterpiece collection. As watches for the 21st century, they present a classic modernity emphasized by a truly dynamic style.

Perfect harmony BASELWORLD 2013: Les Classiques Chronographe Phases de Lune

Simplicity and performance are the watchwords of this new chronograph. Time is charted with a beautiful harmony rich in tradition. The three counters logically echo the three central hands. Only the moon phase display serves to remind us that time can also be whimsical.

Preview BASELWORLD 2013 The Masterpiece Collection

Spearheading the Maurice Lacroix Manufacture, the Masterpiece collection strikes a clever balance between technology, tradition and modernist esthetics. It represents the brand’s expertise and, in particular, its mastery of retrograde complications, moon phases and chronographs, while creating a new image for the measurement of time.

703 feet freediving world record attempt on the Côte d’Azur THE FRENCH JOB: Bloggers wanted for job of their lifetime

Under the title of “The French Job”, Maurice Lacroix is looking for a team to follow diver Sébastien Murat’s freediving world record attempt of more than 703 feet beneath the sealevel over two weeks in June. The team will comprise four bloggers, who will cover the activities on the ground in English, German, Russian and Chinese, a video-blogger, a Wordpress expert, a personal assistant and a pool boy, and their job will be to report on Séb’s mission internationally.

Product Design 2012 Maurice Lacroix Awarded two Design Prizes by the Red Dot Award

Maurice Lacroix has already had several successes in the red dot design award, one of the world’s most distinguished design competitions, with its superlative and innovative designs. On the occasion of the “red dot award product design: 2012”, the two Masterpiece models, Roue Carrée Seconde and Double Rétrograde, were awarded the “red dot winner 2012” seal of quality for excellence in design, by a jury of top-class experts.

Appointment of Marc Gläser as new Managing Director of Maurice Lacroix

Following the acquisition of a majority shareholding by DKSH in the Maurice Lacroix Group in summer 2011, the expectations of overproportional growth in sales, particularly in the Asia region, have been fulfilled.

Philipp von Büren took over responsibilit Maurice Lacroix changes in the Executive Management

A new Financial Director was appointed as part of the majority take-over of Maurice Lacroix by DKSH on 1 July 2011. As a member of the executive board, Philipp von Büren (36) took over responsibility for the financial division on 1 October 2011 from Stefan Wüest (47), who will be leaving the company at the beginning of 2012, after eight years.

Only Watch 2011 charity auction A unique timepiece: Maurice Lacroix Masterpiece Roue Carrée Seconde

For the fourth time in Monaco, unique watches will be sold at a charity auction for the benefit of the Monaco Association against Muscular Dystrophy – an institution for the treatment of children with muscular dystrophy. Maurice Lacroix is honored to present the Masterpiece Roue Carrée Seconde, the unique timepiece created and donated for this year’s Only Watch 2011 auction to be held on September 22, 2011.

World Press Photo Awards Ceremony in Amsterdam Maurice Lacroix handed over 20.000 Euro grant

Maurice Lacroix handed over the “Follow your convictions” grant, worth 20.000 Euro, at the World Press Photo Awards Ceremony in Amsterdam on May 7th for the first time. Winner of the grant is Italian photographer Davide Monteleone for his story proposal “Reversed See”. With this grant, the production of this story will be supported and further exploited. Maurice Lacroix is the official watch partner of the prestigious World Press Photo Awards Ceremony.

BASELNEWS 2011 Fiaba Collection For Fashionable Women by Maurice Lacroix

It is divinely slim, and seductively feminine. It is the Fiaba watch collection for women. Its name represents softness and fluidity. Once again in the limelight, and delicately reinterpreted by the Maurice Lacroix designers, it sets its style with a disarming naturalness. Just like a woman who instinctively knows what she wants.

BASELNEWS 2011 Simple Complexity: Maurice Lacroix Chronographe Phases de lune

And if performance were dependent on clarity and simplicity? Proof of this lies in this new Les Classiques Collection chronograph. This watch measures short periods of time with relentless rationale. Traditional in style, the three counters fit naturally together to better accommodate a train of complications, 24-hour time and moon phase indications, and date, day and month displays.

A Sporty Outlook on Life and Living BASELWORLD 2011 Preview: Pontos Chronographe Valjoux

True to the principles of the Pontos collection, the new Pontos Chronographe plays the game with no need for time out. Its pure-bred style suffers no compromise. With its sporty, sculptured lines, this watch is designed to show off its distinctive features. Contemporary in style, the blue dial highlights the chronograph functions and gives substance to its overall proportions. Powered by precision mechanics, this watch is aimed at those who appreciate sportsmanship and design.

Own philosophy of time BASELWORLD 2011 Preview: The new Pontos Décentrique Phases de Lune

Clearly contemporary and decidedly distinguished, the Pontos Décentrique Phases de Lune timepiece sets aside traditional principles to create its own philosophy of time. A representation of time that is not without surprises, that toys with displays without ever compromising legibility. A structured image of time that conceals an exemplary rigor behind its originality.

The Square that Keeps on Turning BASELWORLD 2011 Preview: Masterpiece Roue Carrée Seconde

Success breeds success. Last year, Maurice Lacroix set a cat amongst the pigeons in mechanical watchmaking by developing a square wheel mechanism––the first in watchmaking history. Quite apart from its sheer aesthetic appeal, it introduced a whole new way of marking the passage of time. This year, Maurice Lacroix’s Roue Carrée offers a fresh angle on the passage of time, by focusing on the seconds display. As a result, the Masterpiece Roue Carrée Seconde is a truly fascinating spectacle to behold.

Sir Bob Geldof is laudator for the Audience Award Zurich Film Festival: Maurice Lacroix designs a special limited-edition timepiece

Maurice Lacroix is once again the exclusive watchmaking sponsor of the Zurich Film Festival and the Audience Award, which will draw special attention this year. As laudator, Maurice Lacroix brand ambassador Sir Bob Geldof in person will present the Audience Award on the closing night to the director of the winning film chosen by the festival audience. The winner receives one of the 36 special limited-edition timepieces designed for the Zurich Film Festival.

Three World Records Three World Records: Maurice Lacroix Bering Strait Expedition Started

A team of adventurers with the motto of "Follow Your Convictions" has set out to cross the Bering Strait by kiteboard, setting three world records in the process.

Balanced and perfectly proportioned watch-design Maurice Lacroix Miros - Free-Spirited, Striking Aesthetics

The Miros impresses with its free-spirited, striking, and most of all sophisticated aesthetics. These characteristics now have been accentuated even further by the Maurice Lacroix’ designer. The lines of the simple, elegant case have become more fluid. The rims protecting the screw-in crown softly transition into rounded watchband joints.

BASELNEWS 2009 Maurice Lacroix Masterpiece Lune - The kinetics of time

The look is contemporary, the demeanor stately. The new Masterpiece Lune Rétrograde of Maurice Lacroix introduces a new interface that is unique in its kind and that offers time measurement a generous case with a 46 mm diameter. Driven by the new Manufacture-made ML 152 movement, this timepiece is imbued with a geometric simplicity that galvanizes its mechanical complexity.

Limited to 20 pieces Maurice Lacroix MÉMOIRE 1 – The Brilliance of Simplicity

Can a mechanism remember? From now on, the answer is “yes”! Maurice Lacroix developed the first memory function for a mechanical watch. This completely new Grande Complication, which will find its initial application in the exclusive Mémoire 1 chronograph, limited to 20 pieces, is a new milestone in the history of the art of Swiss watchmaking.

New Retro Look Maurice Lacroix Miros Coussin Chronographe and Miros Coussin Réveil

In 2004, Maurice Lacroix’ designers accentuated the independent, distinct, and especially valuable aesthetics of the Miros even more. Now, the Miros Coussin models will be received by aficionados of the new Retro Look with great enthusiasm! Its pillow-shaped stainless steel case is an attention-getter of a special kind and brings to mind the thirties of the last century, in which design was newly defined.