The Fondation de la Haute Horlogerie (FHH) started a campaign to show the true face of counterfeiting and raise public awareness. The Foundation's latest campaign tackles counterfeiting from a new angle and asks: "Do you have a choice? Don't be a partner in crime." It appeared in the British Financial Times newspaper today on June 8th, media partner of the FHH. The campaign features a picture of a watchmaker at the Manufacture Jaeger-LeCoultre.