For the third consecutive year, Longines will be the Official Timekeeper for Royal Ascot week. This year the Swiss watchmaker, whose slogan is “Elegance is an attitude”, will also be involved in the Fashion Show that will take place during the week. Aishwarya Rai Bachchan, the uncontested star of Bollywood and the brand’s Ambassador of Elegance for the past 10 years, will light up the Wednesday (17th June) with her radiant presence.