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Launched in 2009Jaeger-LeCoultre

Grand Prix Stratégies Firstluxe.comThe Jaeger-LeCoultre iPhone application rewarded

Jaeger-LeCoultre is proud to announce that its iPhone application earned the 2010 “Stratégies du Luxe” Award. The 2010 “Stratégies du Luxe” Award rewards the know-how, inspiration, applicability and creativity of luxury brands in their communication. Indeed, the 1st watchmaking school on iPhone provides you with reference information on Haute Horlogerie, in particular a school of initiation into the art of watchmaking.

The application, launched in 2009, is updated regularly with:
- the entire 2010 collection,
- interactive watches,
- a glossary and watchmaking courses to test your knowledge and skills.