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Coup de foudre collection

Women by ArtyaThe Coup de foudre collection by Artya

The “Coup de foudre” collection by Artya welcomes the first feminine models imagined and created for women by Yvan Arpa. As a designer of high-end watches featuring rugged designs and distinctive character, Yvan Arpa had thus far made only timid incursions into the field of ladies’ watches. Apart from the gem-setting sometimes used on models suitable for both men and women, such as the White Star Tourbillon, he had never previously conceived a case or dial specifically intended to appeal to women. But now he has…

Since it takes two people to experience to the full what the French call a “coup de foudre” (literally a bolt of lightning, meaning “love at first sight”), the Artya collection is now also expressed in the feminine mode with unique models, this time hit by the famous “electric shock” of love. Yvan Arpa has worked hand in hand with Dominique Arpa-Cirpka, his longtime companion, in creating dials that are hand-decorated according to 17 exclusive artistic processes involving a blend of techniques and instruments including collage, paintbrush pigmentation, brushes, knives, a forge, etc…

The subtly coloured and exquisitely refined dials are framed by cases* featuring a variety of finishes and measuring 38 mm in diameter, a size ideally suited to the wrist of an elegant woman radiating a blend of strength and gentleness, while driven by a resolutely Rock&Roll temperament.