The “Coup de foudre” collection by Artya welcomes the first feminine models imagined and created for women by Yvan Arpa. As a designer of high-end watches featuring rugged designs and distinctive character, Yvan Arpa had thus far made only timid incursions into the field of ladies’ watches. Apart from the gem-setting sometimes used on models suitable for both men and women, such as the White Star Tourbillon, he had never previously conceived a case or dial specifically intended to appeal to women. But now he has…