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German Engineering – Swiss MadeHanhart Launches Three New Primus Models

After the successful launch of their exclusive collection of mechanical wristwatches in 2009, the watch manufacturer Hanhart begins 2010 with three new Primus models. The new collection immediately became a sign of the times. An exclusive, sporty chronograph line, consisting of a few select pieces, elegantly designed, combining the historical element with the latest technology – and with the unmistakably unique signature that has distinguished Hanhart since 1938: the red button that safeguarded pilots from accidentally resetting the deceleration time.

Primus is a collection for connoisseurs and collectors, for people who go their own way. Precise and robust, this watch meets the highest quality demands and unites the features that have distinguished Hanhart stopwatches since 1924. Manufactured by selected watchmakers from the Vallée de Joux according to Hanhart’s own designs and engineering plans, it incorporates unique know-how in quite a special way. Its sporting and refined image makes it a sophisticated accessory chosen and proudly worn for those moments when life becomes an experience. The names of the chronograph lines – Pilot, Racer and Diver – express these moments. The materials used in the beautifully styled case - stainless steel and rose gold – emphasize its elegance, as does the fluted bezel. The quickly readable chronograph hands on the bicompax time display contributes a further, captivatingly modern interpretation of this standard-setting stopwatch. The screw-down sapphire glass back provides an unobstructed view of the fascinating action of the movement and the rotor. Flexible lugs guarantee optimal wearing comfort. Briefly: the Primus Collection sets new and exclusive standards as the new generation of Hanhart Chronographs: German Engineering – Swiss Made.

Three New Models in 2010

Now Hanhart goes one better and expands the Primus Collection with three new models. The Primus Pilot’s Chronograph SteelBrown appears in a trendy brown and stands out with its fantastic clarity of display thanks to Super-LumiNova®. A pilot’s watch that’s looks as great with a suit as it does on the playing field. The model, Primus Racer’s Chronograph SteelGrey, classic with a strap of leather or vulcanized rubber, is a work of art with its elegant appliqué. And the Primus Diver’s Chronograph SteelBlueYellow, with the unidirectional rotating concave bezel, takes its blue from the color of the ocean.

New Prices

Because of the current market situation, the cost of acquisition and manufacturing of components has decreased. Hanhart AG’s small size allows flexibility, making optimization of operations and realization of further savings possible. This in turn allows Hanhart customer-friendly pricing, on both new and existing models, effective immediately.