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New: Rolex Explorer

BASELNEWS 2010Rolex Explorer - reliable and robust

So many attempts were necessary before Everest was finally conquered. It was 29 May 1953 and the heroes of the day, Sir Edmund Hillary and Tensing Norgay, were wearing Rolex Oyster Perpetual watches. So many expeditions all seeking to achieve a proverbially impossible dream, motivated by the simple desire to meet a challenge: “Because it’s there…”

In praise of perseverance

The direct descendent of this fascinating chapter of human adventure, the Explorer persists in expressing man’s irrepressible need for achievement. It continues to precisely embody perseverance, experience and creativity, and celebrate so strikingly the relationships between technical developments, experience in the field, thought and action.

The world as a test laboratory

The Explorer is the incarnation of the privileged relationship that has always existed between Rolex and the outside world. Since the late 1920s, Rolex has been using the world as a laboratory to test its watches under real conditions. In this pioneering spirit, it equipped numerous Himalayan expeditions whose observations have had a direct impact on product development.

A 39 mm case

Faithful to its heritage and unique identity, the new Oyster Perpetual Explorer exemplifies that strength in today’s world, imparting a new elan to the sober and elegant lines which have long established it as an icon. Crafted from a block of 904L steel with exceptional anti-corrosion properties, its slightly larger 39 mm case offers a bolder look and added comfort for the wearer.

New heights in precision

Equipped with a self-winding mechanical movement featuring a Perpetual rotor, a Parachrom hairspring and Paraflex shock absorbers, it reaches new heights of chronometric precision and resistance to extreme conditions. A reliable and robust timekeeping instrument.