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Be the master of your timeThe Rado DiaMaster Grande Seconde

First presented during BaselWorld this year, the Rado DiaMaster Grande Seconde is a timepiece that shows that every second counts. Displaying two sub-dials, one for hours and minutes, the other for seconds, it is a beautiful reminder that time is of the essence.

Joining the already much-loved models presented earlier this year is a striking new model in grey and blue tones. A dark grey leather strap enhances the metallic brilliance of plasma high-tech ceramic while blued steel hands give the piece a new edge. With an overall modern look, created using avant-garde plasma and monobloc case technologies, this timepiece nevertheless has an undeniably vintage feel.

With a cool grey or warm brown leather strap, these two key models of the collection will get your pulse racing. Featuring warm, metallic-coloured plasma high-tech ceramic, the monobloc case of these DiaMaster models is the frame for an enticing display. A white or grey dial presents two overlapping sub-dials with silver-coloured indexes, which are positioned off-centre for effortless legibility and mesmerising style, The enabling mechanism, based on a 2892 movement, was developed especially for this timepiece.

With its edgy yet retro design the Rado DiaMaster Grande Seconde is perfectly paired with a business suit or casual weekend wear. The unconventional dial makes this timepiece, as well as the man wearing it, stand out. A watch to be worn with confidence, this is the ideal model for the man who dares to be different.

Modern Alchemy

Mesmerising plasma high-tech ceramic is a ground-breaking development in the field of materials in the watch industry. A material created without the use of any metal and first used by Rado, plasma high-tech ceramic offers the best of both worlds, the unparalleled benefits of high-tech ceramic and the appeal of a metallic shine. Astoundingly, plasma high-tech ceramic begins as white ceramic. Finished white high-tech ceramic cases and bracelet parts that have already been polished or sand-blasted for a matt look are elevated into a special plasma oven. In this oven gasses activate at 20,000ºC and the ceramic reaches a temperature of 900ºC as its molecular structure begins to change. This alteration brings out a unique warm metallic shine. As this is not a treatment it will not fade over time so the pieces will not lose their high-tech shine. Above all, this process does not affect the essential properties of the ceramic, which remains scratch-resistant, light and hypoallergenic.