Social. Young. Network. Community.The unisex timepiece GUCCI SYNC
Inspired by the creative possibilities enabled by online platforms and their window into fresh talent, Gucci Timepieces & Jewelry has released GUCCI SYNC, a unisex timepiece. GUCCI SYNC will also establish a new creative- and music-focused digital platform for the brand on Myspace, a place where people connect, discover and share; the online community will feature a multimedia mix of dynamic artists and photographs showcasing the GUCCI SYNC.
The new watch, aimed at a connected, young music-loving audience, comes in two sizes, XXL (46mm) or large (36mm). With its sun-brushed dial, stainless steel and transparent nylon case and stadium-shaped steel bezel, GUCCI SYNC resonates with the streamlined aesthetics of a digital, millennial generation. Breaking away from brick & mortar sales platforms, GUCCI SYNC will only be sold through online channels.
By bringing together physical experiences with music and online spaces, GUCCI SYNC symbolises the synergy with the digital world: an effective way for Gucci Timepieces & Jewelry to connect with its communities.
GUCCI SYNC comes in four primary shades of white, red, black and blue. Each colored dial displays Gucci’s iconic interlocking ‘GG’ symbol. The Gucci logo is etched around the stainless steel case at 9 o’clock and also appears on the dial at 12 o’clock. The timepiece features a variation of the iconic Gucci Web stripe motif, in green-red-green or blue-red-blue, integrated into the rubber strap and as a color accent on the crown. Sun-brushed dials, in matching red, black, silver tone or blue are complemented by a red seconds hand for a final flash of color.
A multi-faceted promotional campaign will accompany the watch launch, including a specially shot video to be unveiled at Baselworld 2013, and simultaneously on the dedicated GUCCI SYNC community created on Myspace. The profile taps into the site’s sleek new platform, focused on music and discovery by featuring, among other things, a special Myspace-produced GUCCI SYNC video, which depicts real-world connections based on music and the creativity inherent in youth culture. In addition to the video, GUCCI SYNC’s Myspace profile features a curated mix of artists in celebration of the growing phenomenon of house concerts: improvised social gatherings among young musicians that transform private spaces into living, breathing expressions of creativity. The GUCCI SYNC community can be found on Myspace at new.myspace.com/guccisync.
Gucci Timepieces & Jewelry seeks to champion emerging talent and will collaborate with Myspace to help promote new artists via a specially curated list of musicians. Singers or songwriters will be highlighted within the GUCCI SYNC section, contribute to a SYNC music mix, as well as acting as ambassadors for the watch.