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Strength in contrastBASELWORLD 2013: The Longines Heritage Military 1938

The Longines Heritage Military 1938 uses the simple, typical aesthetics based on the design of military watches produced by Longines in the 1930s. Easy reading and total reliability are essential for this type of watch, which was, at times, used under extreme conditions.

The Longines Heritage Military 1938 is available in three versions, one with three hands, a 24-hour model and a chronograph. Reminiscent of the original model, the fluted, flat crown merges smoothly with the round steel case. The black synthetic strap is stitched in white, adding the final touch to this new model of contrasts.

Based on designs for military watches produced in the 1930s, the models in the Longines Heritage Military 1938 line have retained the characteristic simple appearance of the original design. Ensuring easy reading, the large white Arabic numerals and the minute circle are in stark contrast to the deep black of the dial. For easily legibility even in poor light, the Super-LumiNova® coating on the hands and the numerals provides subtle green tones which lend this model a strength of its own. The fluted, flat crown, which accentuates the 1930s look, is a direct reference to the original design. The black synthetic strap stitched in white adds a subtle touch of contrast in the Longines Heritage Military 1938.

The Longines Heritage Military 1938 is available in three versions, all in steel. With its simple design, the model with 3 hands has a 40 mm diameter case and is the closest in design to the original product. The black dial is decorated with twelve white Arabic numerals surrounded by a railway-track minute circle and displays the date at 3 o’clock. With a diameter of 42 mm, the 24-hour version is immediately impressive thanks to the bright red hand for the second time-zone which stands out clearly against the black dial. The 24-hour scale has been added on to the flange around the railway-track minute circle and the date display is at 3 o’clock. Retaining the same sleek lines, the chronograph has a 30-minute counter at 3 o’clock, a date at 6 o’clock and a small seconds at 9 o’clock.

For the Longines’ Heritage collection, these three versions of the Longines Heritage Military 1938 add a new racy design whose aesthetic quality recalls the brand’s long tradition and rich heritage.