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Elegance of a new shapeBASELWORLD 2013: The CERTINA DS Podium Square

A square-format timepiece such as the DS Podium Square stands at the crossroads between pure elegance and sport-inspired design. Its bright face, framed in a gently rounded 38mm square case, open onto a white dial with stylish Roman numerals and Superluminova-treated hour and minute hands. With a black leather strap, it is the ideal companion to dapper business wear or more casual outfits.

The DS Podium Square is a fashionable addition to any true timepiece lover's collection. Its lightly rounded square case, of 316L fully-polished stainless steel, gives the watch a modern, solid feel, without any compromise whatsoever on elegance.

The DS Podium's 38mm size makes it a decidedly versatile timepiece for any occasion. Behind the scratch-resistant sapphire crystal treated with anti-reflection coating, the bright white dial is equipped with contrasting black Roman numerals and delicately rounded black hour and minute hands enhanced with white Superluminova treatment for highest night-time visibility, and a fine, plain black central second hand. The central dial area is handsomely finished with a gorgeous sunray pattern that draws the eye into the design, with a perfectly positioned date window at 6 o'clock, for maximum legibility and balance. Individual round dots, also treated with Superluminova to mark the hours, sit on a raised rim around the dial, for an enticing visual effect. This new CERTINA is of course equipped with the DS Concept, marked by the presence of the letters DS on the tip of its crown, and water-resistant up to a pressure of 10 bar (100m).

The decidedly elegant black leather strap is held together by a sporty butterfly buckle with twin push-buttons. Other models and variants are also available.