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A titanium chronograph for time and speedThe new generation: Porsche Design P’6620 Dashboard

A new era has dawned for Porsche Design’s classic Dashboard chronograph series. Ten years after creating the watch inspired from the dashboard gauges of sports cars, the luxury brand has released the nextgeneration Porsche Design P’6620 Dashboard. The shape and dial are correspondingly functional. The dial has grown to 44 millimetres, the case is made entirely of titanium.

The new look of the Porsche Design P’6620 Dashboard evokes dynamism and clarity. Like all the products in the luxury brand’s portfolio, this one too was shaped into a precision instrument by the world-famous Porsche Design Studio in Zell am See (Austria). With a diameter of 44 millimetres and a height of 14.5 millimetres, this is a watch that makes itself known on the wrist. The purist dial, the Arabic numerals and the straightforward hands filled with luminescent material combine to turn the chronograph into a clear and unmistakable statement. The two elongated push buttons next to the crown control the start/stop function. The sapphire crystal is nonreflective and the case is water-resistant to a depth of 100 meters (10 ATM).

The stop function not only captures increments of time, but can also be used in combination with the tachymeter scale to calculate average speeds of between 60 and 330 km/h. The stop watch movement has to be started and stopped after a kilometre. The large second hand with a coloured tip will then show the speed. The hand and the date disc are driven by a reliable automatic ETA Valjoux 7753 movement at a balance frequency of 28,800 vibrations per minute. The optimised rotor in the shape of a sports car’s wheel rim ensures that the user’s arm movements keep winding up the spring barrel. When not worn, the watch has a power reserve of 48 hours.

Modern materials

The case and bracelet of the new P’6620 Dashboard are made entirely of lightweight, non-allergenic titanium. The material was known in aerospace industry, and Professor Ferdinand Alexander Porsche, designer and founder of the luxury brand, became the first to use it in watchmaking in 1980. He recognised its benefits: titanium is harder than steel, but only half the weight, does not rust and is antimagnetic. The new chronograph is also available in a deep black colour produced by shot-blasting titanium and covering it with a layer of black PVD. In fact, the black watches trend was also a Porsche Design idea. Professor Ferdinand Alexander Porsche already came up with the world's first-ever all-black watch in 1972. The new generation of Dashboard chronographs is available in twelve variations. The P’6620 Dashboard includes models with a white dial, a gold case, or with calf leather or caoutchouc straps. The two entry-level models of the Porsche Design P’6620 Dashboard with a titanium or black links bracelet are available at retailers for CHF 4,950 (€ 3,950 / $ 5,770).

The Porsche Design brand

Porsche Design is a luxury brand with a particular focus on technically inspired products. The brand was founded in 1972 by Professor Ferdinand Alexander Porsche. The company’s products stand for functional, timeless and purist design, with convincing technical innovations. The product portfolio includes watches, sunglasses, luggage, electronic products, a men’s fragrance line as well as sports apparel and fashion collection. All the brand’s products are designed in the Porsche Design-Studio in Zell am See (Austria) and sold worldwide in the company’s own stores, franchise stores, shop-in-shops, high-end department stores and exclusive specialist retailers.