Art and Technik of high-end German watchmakingGlashütte Original Celebrates Successful Partnership with the Berlinale 2011
The curtain came down on the 61st Berlin International Film Festival this weekend, bringing to a close ten days of movie madness in Berlin. As red carpets were rolled up across the city, Glashütte Original looked back on a very successful debut experience as Co-Partner of Germany’s premiere cultural event. From opening night to the awards ceremony, the Glashütte Original VIP Lounge and Showroom saw a constant stream of some 500 visitors a day. Among the VIPs who took Europe’s fastest lift to the top of the Kollhoff Tower at Potsdamer Platz 1 were German President Christian Wulff, Berlinale Director Dieter Kosslick and a number of the world’s most prominent directors, stars and film crews.
Isabella Rossellini, President of the International Jury of the Berlinale 2011, visited the Glashütte Original VIP Lounge and Showroom on more than one occasion, as did her colleague on the Jury, Bollywood superstar Aamir Khan. The Lounge proved a congenial setting for interviews, and among those who took advantage of the venue (and its spectacular views) were the Norwegian filmmaker and actress Liv Ullmann; Irish actor Brendan Gleeson; Jonathan Sagall with cast and crew of his film Lipstikka, and German actor Peter Lohmeyer.
The noted German filmmaker Wim Wenders hosted a reception at the Lounge prior to the World Premiere of PINA, his dance film featuring Pina Bausch’s Wuppertal Dance Theater. The dancers were on hand for the occasion, as were members of the crew. German Federal President Christian Wulff also spoke with Wenders and members of the cast during his visit. Hip-hop idol Method Man was among the cast and crew of The Mortician present, and Studio Babelsberg, the legendary German movie studio, welcomed friends and associates to a reception at the Lounge.
The design of the VIP Lounge and Showroom resembled a film set for a cinematic adventure from the 1970s. Hospitality staff was dressed as pilots and flight crews, and soft-cornered window decals featured a retrospective look at the last forty years of the Berlinale. The setting proved a perfect backdrop for the Seventies Panorama Date, the new 20th Century Vintage offering from Glashütte Original. Visitor interest in the new watch was high, and a number of guests stopped for close-ups of other Glashütte Original watches on display, and to speak with a young watchmaker on loan from the Glashütte manufacture. For many, the Berlinale 2011 was their first exposure to the Art and Technik of high-end German mechanical watchmaking.