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Diane Kruger Jaeger-LeCoultre

SIHH 2011 News Diane Kruger presents the new Grande Reverso Lady Ultra Thin

Who could best symbolise both one of the world’s most renowned watch manufacturers and its emblematic model, the famous Reverso? Such a woman would of course need to be beautiful, appealing, brilliant, elegant and talented. In Diane Kruger, the Manufacture Jaeger-LeCoultre has found its muse, its inspiration.

Both in real life and in front of the cameras, Diane Kruger expresses her free-spirited approach to life. Each of her appearances attracts attention and onlookers never fail to appreciate her choices, particularly in terms of aesthetics and fashion. By reinventing contemporary codes, she is steadily forging her very own style, the Kruger style. For three years now, Jaeger-LeCoultre has enjoyed the thrill of seeing its watches worn by the star on the most prestigious red carpets around the world, including that of the famous Venice International Film Festival. In addition to her role as inspirational muse, Diane Kruger has also become a Brand ambassador. From the famous ‘Joaillerie 101’ to the most recent new launches, a wide variety of Reverso watches have been fortunate enough to grace her wrist – starting with the one she received for her 18th birthday!

2011 heralds the debut of the brand-new Grande Reverso Lady Ultra Thin, an original watch that the star was able to discover during the design phase in June 2010 when she paid a visit to the Manufacture in the Vallée de Joux, at a time when Artistic Director Janek Deleskiewicz was fine-tuning the last details… Several months have elapsed since then, and on the occasion of the Salon International de la Haute Horlogerie in Geneva, Diane Kruger will be wearing the Grande Reverso Lady Ultra Thin, a major new release for 2011 from the Manufacture Jaeger-LeCoultre.