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Michael SchumacherAudemars Piguet

The greatest racing driver of all timeMichael Schumacher becomes the new Audemars Piguet icon

Within the symbolic setting of Meilenwerk, a former railway freight station reconverted into an exhibition facility for classic cars, Audemars Piguet CEO Philippe Merk officially welcomed Michael Schumacher into the AP family, of which the German driver thus becomes the new icon. An authentic living legend with his seven world championship titles, Schumacher holds the most prestigious records in motor racing. His 68 pole positions, 91 victories and 154 podium finishes on all the world’s major tracks make him the greatest racing driver of all time. After his return to competition in 2010, next season, we will see him competing in the 18th world championship of his incomparable career!

For Audemars Piguet, the world of motor sports is well-known territory. Having been involved for several years now in historical car rallies such as the National Classic Tour in Belgium, the Gstaad Classic in Switzerland and the Tour Auto in France, the watch manufacturer’s ambassadors also include three other racing drivers: Rubens Barrichello, Jarno Trulli and Sébastien Buemi. Thrilled to reinforce the Audemars Piguet presence in the motorsports world, CEO Philippe Merk emphasised the qualities of this exceptionally popular and talented athlete: “Michael Schumacher is not only the greatest racing driver of all time, he is also a big-hearted, discreet and altruistic individual who dedicates his reputation to great causes. An iconic figure, he embodies strength, determination, as well as a passion for challenges and for competition. It is with a blend of elegance and humility that he will wear our Royal Oak Offshore, the undisputed reference model in the field of prestige sports”.