BASELNEWS 2010Christina Surer and Krzysztof Holowczyc under the sign of the sextant at BASELWORLD!
A life lived to the full, authentic elegance mixed with a natural charisma; Christina Surer, the Swiss television presenter, pilot in her own time, and the Polish racing driver, Krzysztof Holowczyc, share something else in common. Things mechanical... of course! However, mechanics under the influence of the sextant, emblem of the Atlantic Brand, whose historical reputation for high quality, “Swiss Made” watches is today worldwide.
Time to race in a Leon Supercopa Seat or in the 24 Hours at the Nürburgring, timing sports car programmes, which she presents, time for a break between shooting two magazine photos, Christina Surer knows the importance of managing her time. And Krzysztof Holowczyc, ambassador for the Atlantic Brand since 2008 is certainly not going to contradict her! With his Valjoux Chronograph on his wrist, apart from his participation in the Dakar and the WRC motorcar rallies, he is actively involved, running his own company in the sports marketing business and as a European member of parliament, where he is part of the transport and tourism commission.
Both are accomplished all-rounders running to the four corners of the world, and so for them the infinity of time is a very real concept. The infinity of time! This Atlantic slogan, the title of the 2010 Catalogue, affirms a contemporary lifestyle, in which the images of Christina and Krzysztof - competence, sense of detail, rigour, authenticity and simplicity – make it possible to lead several lives at the same time. These are the values that anchor Atlantic’s mechanical watches, in a respect for the watchmaking traditions and a concern for permanent innovation. The values, with which Atlantic clients identify, right across the Brand’s 13 lines, from the classical models to the sporty chronographs, water-resistant to 300 metres.
It’s not by chance that the paths of Christina Surer and Krzysztof Holowczyc converge on Atlantic. If you would like to meet Christina Surer and discover her Atlantic watch, rendez-vous at the stand of Atlantic at Baselworld on Saturday, 20 March at 18.00, Hall 2.0 – Stand A 50.