150 years Swiss Avant-GardeTAG Heuer celebrates double anniversary
Motor-racing greats Lewis Hamilton joined Vodafone McLaren Mercedes Team Principal Martin Whitmarsh, McLaren Automotive Chairman Ron Dennis, TAG Heuer Honorary Chairman Jack Heuer, TAG Heuer CEO Jean-Christophe Babin and more than 120 international journalists at the McLaren Technology Centre (MTC) on Wednesday to celebrate TAG Heuer's 150th anniversary and the 25th year of its winning partnership with McLaren in F1.
Long-time TAG Heuer Ambassador Lewis Hamilton, wearing his 2009 driving suit and helmet, marked the quarter century in style by arriving at the party behind the wheel of a 1986 F1 McLaren race car, once driven by world champion Alain Prost.
Guests at the lavish cocktail and dinner party at the Sir Norman Foster-designed Centre were given a sneak preview of two new TAG Heuer creations and complimentary copies of the just-released TAG Heuer: 150 Years, a beautifully illustrated commemorative book from Editions Assouline.
The true stars of the party were the brand's two latest creations, the SILVERSTONE, a "one-off" re-edition of one of TAG Heuer's most iconic timepieces, and the CALIBRE 1887, an avant-garde chronograph movement made entirely in-house.
"TAG Heuer: 150 Years, is a wonderful tribute to our brand's history," said Jack Heuer. "And so are these two new timepieces. A stunning reissue of a great icon and a new, all-TAG Heuer movement – I couldn't dream of two more spectacular birthday presents!"