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David Beckham promotes Motorola Aura – A Mobile Phone Inspired by a Luxury Watch

Motorola presents AURA, an exclusive cellular phone which was inspired by luxury watches, craftsmanship and creative design. It deliberately breaks established convention and re-establishes artistry in the design and manufacturing of mobile devices. The world’s first mobile phone with a circular display was inspired by timeless and beautiful luxury watches. It is manufactured with much attention to details – from the stainless steel case to the chemically-etched textures and patterns. The front piece alone takes two weeks to create. Moreover, AURA can be opened with a Swiss-made mechanism which is rotatable by 180 degrees and is composed of over 200 high precision individual parts.

Now Motorola is presenting a campaign featuring another celebrity - alongside with the exclusive cell phone - with a unique aura: David Beckham. It was shot in Milan by Hollywood director Anthony Mandler and shows the style icon as the modern interpretation of a classic Renaissance sculpture combined with the innovative and sophisticated design and craftsmanship of the Aura cell phone.

Also David Beckham is impressed with the extraordinary workmanship. “Motorola always seem to come up with something different, a concept that no one else has, and they've certainly done that again with AURA." He added: "I love classic watches, so a phone that exposes its mechanics while also being so stylish is really unique. When you hold it, it feels like you have something really special in your hand.”